The United Nations

In 2006, we were approached by the United Nations.

UNRWA, the United Nations Relief Workers Agency, was having trouble getting press coverage for its work. It was hard to convince The BBC or CBS News to send a crew to Darfur or Somalia or one of a dozen places that the agency worked. It would be much easier, we told the UN, to simply train your field operatives to shoot, edit, and produce their own stories. They are already there, on location, they know the story, and they know the people. Far better than a reporter.

On the basis of this, we spent two years working with the UN, training more than 100 of their staff in bootcamps in Geneva and Nairobi. We empowered the UN to tell their own stories.