For the past 35 years, we have been designing and building or helping to build TV news channels and networks around the world.
In 2018, we began working with Spectrum News 1 in Los Angeles, and since have trained Spectrum News journalists in markets across the country.
Instead of using conventional TV news cameras, we worked with smartphones and instead of producing standard local TV news packages, we suggested instead that they should focus on character-driven storytelling. Character, arc of story and resolution – the storytelling structure that you know from Hollywood films.
To make this work, using our unique 5 Shot Method® we drove the shooting ratios down to 3:1 – industry standard is 20:1. This saves time in the field and in the editing. We taught the Multi- Media Journalists to shoot for the cut. This allows them to work on multiple stories at the same time. Rather than focusing on written scripts, we focused on pure storytelling, done in the most visually compelling way.
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