Michael on Media
Michael Rosenblum has been writing about the media since 1988. His work and ideas have appeared in The Guardian, The Huffington Post, Ilkeston Life and many other publications.
He has been blogging regularly for the past 35 years on this subject. Having taught media studies at Columbia University, NYU and now the University of Oxford, he is considered an expert on this subject.
How To Get People to Watch Your Videos – Live Webcast at 5
They blew it up! Do you remember this scene? Charlton Heston rides up the shore and then suddenly, the shadow comes over him. It’s the Statue of Liberty Planet of the Apes! The final scene. Even now, it sends...
Read moreWin a Fellowship To Change TV News
CBS News 2011                  CBS News 1962 OK. It’s 1962 and you’ve tuned into The CBS Evening News with Walter Cronkite. There’s Walter Cronkite (the anchor...
Read moreNewspapers Increasingly Move To Video
You really think so? “Titanic’s Got Talent? I dunno…. OK. I’ll tap.. you sing…” There is an old expression that says ‘necessity is the mother of invention’. Nothing could be further from the truth. On the contrary, new...
Read moreWhy TV Sucks – Part III
Television The most powerful medium in the world. The remarkable ability to manipulate images, sound, music, writing, graphics. For 70 years, we have left it to the TV networks to do with it as they might. This is what...
Read moreIs iMovie Enough? Sometimes…
Pretty awesome stuff… About a million years go (OK, maybe 15), I gave a speech at The Cable Conference in Chicago. The day after, someone called me up and said that IÂ should meet with the CEO of their company....
Read moreMy Biggest Failure
Are you kidding me? Dave Cohn, who runs Spot.us also runs something called The Carnival of Journalism. Every month he invites members to submit blogs on a specific subject. This month’s subject is ‘Something You Have Failed At –...
Read moreThe Vast Potential in Real Estate Videos
2BR 2Ba WBF EIK Gt Vus CAC…. For those of you younger than 30, this is how we used to sell houses. Or rent apartments Or sell cars. Compelling, isn’t it? Makes you want to just run out and...
Read moreHyatt Hotels’ Reverse Product Placement
Product placement- backward OK We’re all familiar with the concept of product placement. Federal Express in Castaway, for example… or the fact that James Bond drove a BMW 3.25 when he used to drive an Aston Martin… But now,...
Read moreWhen It Comes To New Media – Obama Does Not ‘Get’ It
small change A very long time ago, Lisa and I were cajoled into attending a Hillary Clinton fundraising dinner. It was at someone’s house and it ‘only’ cost us $10,000 to ‘get to meet’ Hillary and Bill – for...
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