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  • About
  • What We Do
  • Our Clients
  • Case Studies
    • The BBC
    • CBS News
    • New York Times Television
    • Spectrum News
    • The Newark Star-Ledger
    • The United Nations
    • McGraw/Hill
    • Oyster Yachts
    • Scottish Environmental Protection Agency
  • The Power of Storytelling
  • Why iPhones?
  • Michael on Media
  • Books
  • Contact

Michael on Media

Michael Rosenblum has been writing about the media since 1988. His work and ideas have appeared in The Guardian, The Huffington Post, Ilkeston Life and many other publications.

He has been blogging regularly for the past 35 years on this subject. Having taught media studies at Columbia University, NYU and now the University of Oxford, he is considered an expert on this subject.

How To Save Legacy Media

  • By Michael Rosenblum
  • on February 3, 2025

I discovered today that the Newark Star Ledger will cease printing the paper. This is a newspaper that has been in business continually since 1796. The Star Ledger joins more than 2,400 other newspapers in the United States that...

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A New Approach to TV News – with an iPhone

  • By Michael Rosenblum
  • on February 3, 2025

  J.D. Miles is an award-winning reporter with KTVT | CBS News Texas. He’s been reporting since 1996 and has worked all over the world. But until last week, he had always worked with a crew. Last week was...

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This Is What The Future of TV News Looks Like

  • By Michael Rosenblum
  • on February 3, 2025

  We have been running video storytelling bootcamps for years (40 years actually). They last for 5 intensive days, and we teach journalists all over the world to tell their own stories using only an iPhone. The above story...

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How CBS Saved the Nation

  • By Michael Rosenblum
  • on January 27, 2025

In the 1950s in America, Joseph McCarthy, the Senator from Wisconsin was running riot over the nation. Searching for a cause to help his career, he hit on the idea of a massive communist conspiracy infecting every branch of...

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The Future of Journalism – Part 2

  • By Michael Rosenblum
  • on January 27, 2025

In my newsletter yesterday, I outlined what I see as the inescapable disaggregation of the current architecture of journalism—that is, newspapers, TV networks, and so on. The Internet’s technology, coupled with the power of the iPhone, renders most of...

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The Inevitable Future of Journalism

  • By Michael Rosenblum
  • on January 27, 2025

For all of the history of journalism (and it isn’t really that long a history), there have been two barriers to entry: The first was the complexity and cost of producing the product. As AJ Liebling wrote in 1961,...

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TV News’ Original Sin

  • By Michael Rosenblum
  • on January 8, 2025

My mentor in the television business was Fred Friendly. For those who never heard of him, he pretty much invented TV news. He was Edward R. Murrow’s producer for many years before he became President of CBS News. For...

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Stanley Kubrick Showed Us How to Make Local TV News a Success

  • By Michael Rosenblum
  • on January 3, 2025

Local news is in trouble. More than 2400 newspapers have closed in the US in the past decade, with more to come. Local TV news is also in trouble. Viewership is down and the all important younger demographic is...

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The Future of News is NOT TikTok, It’s Netflix

  • By Michael Rosenblum
  • on December 17, 2024

The Wall Street Journal reports today that legacy TV news networks are increasingly looking to TikTok to solve their problem. Their problem is that their viewership is rapidly diminishing, (or rather dying, apparently) with a median age of 69. TikTok, of...

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CBS Bootcamps Show What Television News Could and Should Be

  • By Michael Rosenblum
  • on December 17, 2024

We have wrapped up a year Video Storytelling Bootcamps with CBS News and Stations with more coming in 2025 Below are some great examples of work from the last few months. One of the fundamentals of our approach is...

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