/*
* jerror.h
*
* Copyright (C) 1994-1997, Thomas G. Lane.
* Modified 1997-2009 by Guido Vollbeding.
* This file is part of the Independent JPEG Group's software.
* For conditions of distribution and use, see the accompanying README file.
*
* This file defines the error and message codes for the JPEG library.
* Edit this file to add new codes, or to translate the message strings to
* some other language.
* A set of error-reporting macros are defined too. Some applications using
* the JPEG library may wish to include this file to get the error codes
* and/or the macros.
*/
/*
* To define the enum list of message codes, include this file without
* defining macro JMESSAGE. To create a message string table, include it
* again with a suitable JMESSAGE definition (see jerror.c for an example).
*/
#ifndef JMESSAGE
#ifndef JERROR_H
/* First time through, define the enum list */
#define JMAKE_ENUM_LIST
#else
/* Repeated inclusions of this file are no-ops unless JMESSAGE is defined */
#define JMESSAGE(code,string)
#endif /* JERROR_H */
#endif /* JMESSAGE */
#ifdef JMAKE_ENUM_LIST
typedef enum {
#define JMESSAGE(code,string) code ,
#endif /* JMAKE_ENUM_LIST */
JMESSAGE(JMSG_NOMESSAGE, "Bogus message code %d") /* Must be first entry! */
/* For maintenance convenience, list is alphabetical by message code name */
#if JPEG_LIB_VERSION < 70
JMESSAGE(JERR_ARITH_NOTIMPL,
"Sorry, arithmetic coding is not implemented")
#endif
JMESSAGE(JERR_BAD_ALIGN_TYPE, "ALIGN_TYPE is wrong, please fix")
JMESSAGE(JERR_BAD_ALLOC_CHUNK, "MAX_ALLOC_CHUNK is wrong, please fix")
JMESSAGE(JERR_BAD_BUFFER_MODE, "Bogus buffer control mode")
JMESSAGE(JERR_BAD_COMPONENT_ID, "Invalid component ID %d in SOS")
#if JPEG_LIB_VERSION >= 70
JMESSAGE(JERR_BAD_CROP_SPEC, "Invalid crop request")
#endif
JMESSAGE(JERR_BAD_DCT_COEF, "DCT coefficient out of range")
JMESSAGE(JERR_BAD_DCTSIZE, "IDCT output block size %d not supported")
#if JPEG_LIB_VERSION >= 70
JMESSAGE(JERR_BAD_DROP_SAMPLING,
"Component index %d: mismatching sampling ratio %d:%d, %d:%d, %c")
#endif
JMESSAGE(JERR_BAD_HUFF_TABLE, "Bogus Huffman table definition")
JMESSAGE(JERR_BAD_IN_COLORSPACE, "Bogus input colorspace")
JMESSAGE(JERR_BAD_J_COLORSPACE, "Bogus JPEG colorspace")
JMESSAGE(JERR_BAD_LENGTH, "Bogus marker length")
JMESSAGE(JERR_BAD_LIB_VERSION,
"Wrong JPEG library version: library is %d, caller expects %d")
JMESSAGE(JERR_BAD_MCU_SIZE, "Sampling factors too large for interleaved scan")
JMESSAGE(JERR_BAD_POOL_ID, "Invalid memory pool code %d")
JMESSAGE(JERR_BAD_PRECISION, "Unsupported JPEG data precision %d")
JMESSAGE(JERR_BAD_PROGRESSION,
"Invalid progressive parameters Ss=%d Se=%d Ah=%d Al=%d")
JMESSAGE(JERR_BAD_PROG_SCRIPT,
"Invalid progressive parameters at scan script entry %d")
JMESSAGE(JERR_BAD_SAMPLING, "Bogus sampling factors")
JMESSAGE(JERR_BAD_SCAN_SCRIPT, "Invalid scan script at entry %d")
JMESSAGE(JERR_BAD_STATE, "Improper call to JPEG library in state %d")
JMESSAGE(JERR_BAD_STRUCT_SIZE,
"JPEG parameter struct mismatch: library thinks size is %u, caller expects %u")
JMESSAGE(JERR_BAD_VIRTUAL_ACCESS, "Bogus virtual array access")
JMESSAGE(JERR_BUFFER_SIZE, "Buffer passed to JPEG library is too small")
JMESSAGE(JERR_CANT_SUSPEND, "Suspension not allowed here")
JMESSAGE(JERR_CCIR601_NOTIMPL, "CCIR601 sampling not implemented yet")
JMESSAGE(JERR_COMPONENT_COUNT, "Too many color components: %d, max %d")
JMESSAGE(JERR_CONVERSION_NOTIMPL, "Unsupported color conversion request")
JMESSAGE(JERR_DAC_INDEX, "Bogus DAC index %d")
JMESSAGE(JERR_DAC_VALUE, "Bogus DAC value 0x%x")
JMESSAGE(JERR_DHT_INDEX, "Bogus DHT index %d")
JMESSAGE(JERR_DQT_INDEX, "Bogus DQT index %d")
JMESSAGE(JERR_EMPTY_IMAGE, "Empty JPEG image (DNL not supported)")
JMESSAGE(JERR_EMS_READ, "Read from EMS failed")
JMESSAGE(JERR_EMS_WRITE, "Write to EMS failed")
JMESSAGE(JERR_EOI_EXPECTED, "Didn't expect more than one scan")
JMESSAGE(JERR_FILE_READ, "Input file read error")
JMESSAGE(JERR_FILE_WRITE, "Output file write error --- out of disk space?")
JMESSAGE(JERR_FRACT_SAMPLE_NOTIMPL, "Fractional sampling not implemented yet")
JMESSAGE(JERR_HUFF_CLEN_OVERFLOW, "Huffman code size table overflow")
JMESSAGE(JERR_HUFF_MISSING_CODE, "Missing Huffman code table entry")
JMESSAGE(JERR_IMAGE_TOO_BIG, "Maximum supported image dimension is %u pixels")
JMESSAGE(JERR_INPUT_EMPTY, "Empty input file")
JMESSAGE(JERR_INPUT_EOF, "Premature end of input file")
JMESSAGE(JERR_MISMATCHED_QUANT_TABLE,
"Cannot transcode due to multiple use of quantization table %d")
JMESSAGE(JERR_MISSING_DATA, "Scan script does not transmit all data")
JMESSAGE(JERR_MODE_CHANGE, "Invalid color quantization mode change")
JMESSAGE(JERR_NOTIMPL, "Not implemented yet")
JMESSAGE(JERR_NOT_COMPILED, "Requested feature was omitted at compile time")
#if JPEG_LIB_VERSION >= 70
JMESSAGE(JERR_NO_ARITH_TABLE, "Arithmetic table 0x%02x was not defined")
#endif
JMESSAGE(JERR_NO_BACKING_STORE, "Backing store not supported")
JMESSAGE(JERR_NO_HUFF_TABLE, "Huffman table 0x%02x was not defined")
JMESSAGE(JERR_NO_IMAGE, "JPEG datastream contains no image")
JMESSAGE(JERR_NO_QUANT_TABLE, "Quantization table 0x%02x was not defined")
JMESSAGE(JERR_NO_SOI, "Not a JPEG file: starts with 0x%02x 0x%02x")
JMESSAGE(JERR_OUT_OF_MEMORY, "Insufficient memory (case %d)")
JMESSAGE(JERR_QUANT_COMPONENTS,
"Cannot quantize more than %d color components")
JMESSAGE(JERR_QUANT_FEW_COLORS, "Cannot quantize to fewer than %d colors")
JMESSAGE(JERR_QUANT_MANY_COLORS, "Cannot quantize to more than %d colors")
JMESSAGE(JERR_SOF_DUPLICATE, "Invalid JPEG file structure: two SOF markers")
JMESSAGE(JERR_SOF_NO_SOS, "Invalid JPEG file structure: missing SOS marker")
JMESSAGE(JERR_SOF_UNSUPPORTED, "Unsupported JPEG process: SOF type 0x%02x")
JMESSAGE(JERR_SOI_DUPLICATE, "Invalid JPEG file structure: two SOI markers")
JMESSAGE(JERR_SOS_NO_SOF, "Invalid JPEG file structure: SOS before SOF")
JMESSAGE(JERR_TFILE_CREATE, "Failed to create temporary file %s")
JMESSAGE(JERR_TFILE_READ, "Read failed on temporary file")
JMESSAGE(JERR_TFILE_SEEK, "Seek failed on temporary file")
JMESSAGE(JERR_TFILE_WRITE,
"Write failed on temporary file --- out of disk space?")
JMESSAGE(JERR_TOO_LITTLE_DATA, "Application transferred too few scanlines")
JMESSAGE(JERR_UNKNOWN_MARKER, "Unsupported marker type 0x%02x")
JMESSAGE(JERR_VIRTUAL_BUG, "Virtual array controller messed up")
JMESSAGE(JERR_WIDTH_OVERFLOW, "Image too wide for this implementation")
JMESSAGE(JERR_XMS_READ, "Read from XMS failed")
JMESSAGE(JERR_XMS_WRITE, "Write to XMS failed")
JMESSAGE(JMSG_COPYRIGHT, JCOPYRIGHT)
JMESSAGE(JMSG_VERSION, JVERSION)
JMESSAGE(JTRC_16BIT_TABLES,
"Caution: quantization tables are too coarse for baseline JPEG")
JMESSAGE(JTRC_ADOBE,
"Adobe APP14 marker: version %d, flags 0x%04x 0x%04x, transform %d")
JMESSAGE(JTRC_APP0, "Unknown APP0 marker (not JFIF), length %u")
JMESSAGE(JTRC_APP14, "Unknown APP14 marker (not Adobe), length %u")
JMESSAGE(JTRC_DAC, "Define Arithmetic Table 0x%02x: 0x%02x")
JMESSAGE(JTRC_DHT, "Define Huffman Table 0x%02x")
JMESSAGE(JTRC_DQT, "Define Quantization Table %d precision %d")
JMESSAGE(JTRC_DRI, "Define Restart Interval %u")
JMESSAGE(JTRC_EMS_CLOSE, "Freed EMS handle %u")
JMESSAGE(JTRC_EMS_OPEN, "Obtained EMS handle %u")
JMESSAGE(JTRC_EOI, "End Of Image")
JMESSAGE(JTRC_HUFFBITS, " %3d %3d %3d %3d %3d %3d %3d %3d")
JMESSAGE(JTRC_JFIF, "JFIF APP0 marker: version %d.%02d, density %dx%d %d")
JMESSAGE(JTRC_JFIF_BADTHUMBNAILSIZE,
"Warning: thumbnail image size does not match data length %u")
JMESSAGE(JTRC_JFIF_EXTENSION,
"JFIF extension marker: type 0x%02x, length %u")
JMESSAGE(JTRC_JFIF_THUMBNAIL, " with %d x %d thumbnail image")
JMESSAGE(JTRC_MISC_MARKER, "Miscellaneous marker 0x%02x, length %u")
JMESSAGE(JTRC_PARMLESS_MARKER, "Unexpected marker 0x%02x")
JMESSAGE(JTRC_QUANTVALS, " %4u %4u %4u %4u %4u %4u %4u %4u")
JMESSAGE(JTRC_QUANT_3_NCOLORS, "Quantizing to %d = %d*%d*%d colors")
JMESSAGE(JTRC_QUANT_NCOLORS, "Quantizing to %d colors")
JMESSAGE(JTRC_QUANT_SELECTED, "Selected %d colors for quantization")
JMESSAGE(JTRC_RECOVERY_ACTION, "At marker 0x%02x, recovery action %d")
JMESSAGE(JTRC_RST, "RST%d")
JMESSAGE(JTRC_SMOOTH_NOTIMPL,
"Smoothing not supported with nonstandard sampling ratios")
JMESSAGE(JTRC_SOF, "Start Of Frame 0x%02x: width=%u, height=%u, components=%d")
JMESSAGE(JTRC_SOF_COMPONENT, " Component %d: %dhx%dv q=%d")
JMESSAGE(JTRC_SOI, "Start of Image")
JMESSAGE(JTRC_SOS, "Start Of Scan: %d components")
JMESSAGE(JTRC_SOS_COMPONENT, " Component %d: dc=%d ac=%d")
JMESSAGE(JTRC_SOS_PARAMS, " Ss=%d, Se=%d, Ah=%d, Al=%d")
JMESSAGE(JTRC_TFILE_CLOSE, "Closed temporary file %s")
JMESSAGE(JTRC_TFILE_OPEN, "Opened temporary file %s")
JMESSAGE(JTRC_THUMB_JPEG,
"JFIF extension marker: JPEG-compressed thumbnail image, length %u")
JMESSAGE(JTRC_THUMB_PALETTE,
"JFIF extension marker: palette thumbnail image, length %u")
JMESSAGE(JTRC_THUMB_RGB,
"JFIF extension marker: RGB thumbnail image, length %u")
JMESSAGE(JTRC_UNKNOWN_IDS,
"Unrecognized component IDs %d %d %d, assuming YCbCr")
JMESSAGE(JTRC_XMS_CLOSE, "Freed XMS handle %u")
JMESSAGE(JTRC_XMS_OPEN, "Obtained XMS handle %u")
JMESSAGE(JWRN_ADOBE_XFORM, "Unknown Adobe color transform code %d")
#if JPEG_LIB_VERSION >= 70
JMESSAGE(JWRN_ARITH_BAD_CODE, "Corrupt JPEG data: bad arithmetic code")
#endif
JMESSAGE(JWRN_BOGUS_PROGRESSION,
"Inconsistent progression sequence for component %d coefficient %d")
JMESSAGE(JWRN_EXTRANEOUS_DATA,
"Corrupt JPEG data: %u extraneous bytes before marker 0x%02x")
JMESSAGE(JWRN_HIT_MARKER, "Corrupt JPEG data: premature end of data segment")
JMESSAGE(JWRN_HUFF_BAD_CODE, "Corrupt JPEG data: bad Huffman code")
JMESSAGE(JWRN_JFIF_MAJOR, "Warning: unknown JFIF revision number %d.%02d")
JMESSAGE(JWRN_JPEG_EOF, "Premature end of JPEG file")
JMESSAGE(JWRN_MUST_RESYNC,
"Corrupt JPEG data: found marker 0x%02x instead of RST%d")
JMESSAGE(JWRN_NOT_SEQUENTIAL, "Invalid SOS parameters for sequential JPEG")
JMESSAGE(JWRN_TOO_MUCH_DATA, "Application transferred too many scanlines")
#if JPEG_LIB_VERSION < 70
JMESSAGE(JERR_BAD_CROP_SPEC, "Invalid crop request")
#if defined(C_ARITH_CODING_SUPPORTED) || defined(D_ARITH_CODING_SUPPORTED)
JMESSAGE(JERR_NO_ARITH_TABLE, "Arithmetic table 0x%02x was not defined")
JMESSAGE(JWRN_ARITH_BAD_CODE, "Corrupt JPEG data: bad arithmetic code")
#endif
#endif
#ifdef JMAKE_ENUM_LIST
JMSG_LASTMSGCODE
} J_MESSAGE_CODE;
#undef JMAKE_ENUM_LIST
#endif /* JMAKE_ENUM_LIST */
/* Zap JMESSAGE macro so that future re-inclusions do nothing by default */
#undef JMESSAGE
#ifndef JERROR_H
#define JERROR_H
/* Macros to simplify using the error and trace message stuff */
/* The first parameter is either type of cinfo pointer */
/* Fatal errors (print message and exit) */
#define ERREXIT(cinfo,code) \
((cinfo)->err->msg_code = (code), \
(*(cinfo)->err->error_exit) ((j_common_ptr) (cinfo)))
#define ERREXIT1(cinfo,code,p1) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(*(cinfo)->err->error_exit) ((j_common_ptr) (cinfo)))
#define ERREXIT2(cinfo,code,p1,p2) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(cinfo)->err->msg_parm.i[1] = (p2), \
(*(cinfo)->err->error_exit) ((j_common_ptr) (cinfo)))
#define ERREXIT3(cinfo,code,p1,p2,p3) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(cinfo)->err->msg_parm.i[1] = (p2), \
(cinfo)->err->msg_parm.i[2] = (p3), \
(*(cinfo)->err->error_exit) ((j_common_ptr) (cinfo)))
#define ERREXIT4(cinfo,code,p1,p2,p3,p4) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(cinfo)->err->msg_parm.i[1] = (p2), \
(cinfo)->err->msg_parm.i[2] = (p3), \
(cinfo)->err->msg_parm.i[3] = (p4), \
(*(cinfo)->err->error_exit) ((j_common_ptr) (cinfo)))
#define ERREXITS(cinfo,code,str) \
((cinfo)->err->msg_code = (code), \
strncpy((cinfo)->err->msg_parm.s, (str), JMSG_STR_PARM_MAX), \
(*(cinfo)->err->error_exit) ((j_common_ptr) (cinfo)))
#define MAKESTMT(stuff) do { stuff } while (0)
/* Nonfatal errors (we can keep going, but the data is probably corrupt) */
#define WARNMS(cinfo,code) \
((cinfo)->err->msg_code = (code), \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), -1))
#define WARNMS1(cinfo,code,p1) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), -1))
#define WARNMS2(cinfo,code,p1,p2) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(cinfo)->err->msg_parm.i[1] = (p2), \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), -1))
/* Informational/debugging messages */
#define TRACEMS(cinfo,lvl,code) \
((cinfo)->err->msg_code = (code), \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)))
#define TRACEMS1(cinfo,lvl,code,p1) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)))
#define TRACEMS2(cinfo,lvl,code,p1,p2) \
((cinfo)->err->msg_code = (code), \
(cinfo)->err->msg_parm.i[0] = (p1), \
(cinfo)->err->msg_parm.i[1] = (p2), \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)))
#define TRACEMS3(cinfo,lvl,code,p1,p2,p3) \
MAKESTMT(int * _mp = (cinfo)->err->msg_parm.i; \
_mp[0] = (p1); _mp[1] = (p2); _mp[2] = (p3); \
(cinfo)->err->msg_code = (code); \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)); )
#define TRACEMS4(cinfo,lvl,code,p1,p2,p3,p4) \
MAKESTMT(int * _mp = (cinfo)->err->msg_parm.i; \
_mp[0] = (p1); _mp[1] = (p2); _mp[2] = (p3); _mp[3] = (p4); \
(cinfo)->err->msg_code = (code); \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)); )
#define TRACEMS5(cinfo,lvl,code,p1,p2,p3,p4,p5) \
MAKESTMT(int * _mp = (cinfo)->err->msg_parm.i; \
_mp[0] = (p1); _mp[1] = (p2); _mp[2] = (p3); _mp[3] = (p4); \
_mp[4] = (p5); \
(cinfo)->err->msg_code = (code); \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)); )
#define TRACEMS8(cinfo,lvl,code,p1,p2,p3,p4,p5,p6,p7,p8) \
MAKESTMT(int * _mp = (cinfo)->err->msg_parm.i; \
_mp[0] = (p1); _mp[1] = (p2); _mp[2] = (p3); _mp[3] = (p4); \
_mp[4] = (p5); _mp[5] = (p6); _mp[6] = (p7); _mp[7] = (p8); \
(cinfo)->err->msg_code = (code); \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)); )
#define TRACEMSS(cinfo,lvl,code,str) \
((cinfo)->err->msg_code = (code), \
strncpy((cinfo)->err->msg_parm.s, (str), JMSG_STR_PARM_MAX), \
(*(cinfo)->err->emit_message) ((j_common_ptr) (cinfo), (lvl)))
#endif /* JERROR_H */
Rosenblum TV: Video training, virtual workshops, classes, tutorials
RE-INVENTING THE TELEVISION NEWS BUSINESS*
A revolution in video storytelling
Creating entirely new & cost-effective production methods
From the world leaders in video production training and the creators of Character Driven Storytelling™
*and every other business that uses video
WHAT WE DO
Over the past 35 years, we have designed, built or restructured some of the most powerful news and journalism companies in the world.
We replace the traditional TV news ‘crew’ with one highly trained journalist, working alone with nothing but an iPhone.
No more TV news ‘crews’, no editors and no field producers.
This is television news done the way newspaper journalism is done – one reporter with their electronic pad and pencil.
In doing this, we can cut the cost of production by as much as 75% while increasing ratings and audience engagement.
In the place of conventional TV news ‘packages’ – ie, reporter stand up, interview, b-roll, man on the street, we marry great journalism with Netflix and Hollywood storytelling.
It’s a combination that works.
We have taken most of our clients to #1 in their respective markets.
And it’s not just for news. Any company, any profit, any NGO and anyone else who is online needs to tell their story in compelling yet cost-effective video. We can teach you to do that. Either in person or virtually.
EXAMPLES OF WHAT WE CAN TEACH YOUR STAFF TO PRODUCE
ITAY HOD
Itay Hod, MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2018.
Because he works alone, with only an iPhone, he was able to embed himself with a homeless family.
Here’s the story he produced in a one-day turn.
KIET DO
Kiet Do, an MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2021.
Here is a story he produced, all on his own, with only an iPhone and in a one-day turn.
TAYLOR SCHAUB
Taylor Schaub, an MMJ with Spectrum News 1 in LA, took the 5-Day Intensive Video Storytelling Bootcamp in 2023.
Here is a story he turned in only one day, using only an iPhone. It was the first video story he ever did and it was nominated for an Emmy.
THE BOOTCAMP
How do we convert stations and whole networks to working in this way?
Since 1988, we have run intensive 5-Day Video Storytelling Bootcamps
We have done these all over the world.
These are hands-on bootcamps, and participants learn an entirely new way of creating TV news stories.
-We shoot at a 3:1 ratio or lower, so turnaround times are fast.
-We go directly from camera to timelilne and edit – no written scripts. We work in the medium of pictures and sound.
-We are entirely character-driven.
-We are driven by pictures and real events.
-We are focused almost entirely on ’the viewer experience’.
Since 1988, more than 70,000 journalists around the world have taken our bootcamps, either in person on virtualy.
We have started to work with CBS News, bringing our ideas of character-driven storytelling to one of the most successful and biggest networks in the United States. Since beginning to work with them ratings have climbed and more importantly, audience engagement is through the ceiling.
We started New York Times Television in 1990 and it was the first paper to be brought into the world of TV. It quickly became one of the most successful non-fiction production companies in the United States. The series and documentaries we produced won many awards including multiple Emmys.
We have been working with the BBC since the year 2000 helping to convert their national news network to our visual storytelling technique. Most recently we have trained teams from their sports, documentaries, and comedy divisions to make character-driven stories using only smartphones.
For the past five years we have worked with Spectrum News to introduce and train their journalists on visual, character driven storytelling using smartphones helping to create a different kind of local news for their network of 24-Hour News Stations across the United States.
In 2006, we were approached by the United Nations. Rather than rely on news outlets, it would be much easier to train the field operatives to produce their own stories. We spent two years working with the UN, training more than 100 of their staff in bootcamps in Geneva and Nairobi.
We trained 50 print reporters at the paper to shoot and tell their own stories, in conjunction with their print work. We built a TV newsroom in their existing print newsroom – you could not ask for a better set and they began to live stream their stories in conjunction with their print work.
We spent two years with McGraw Hill, training more than 150 of their staffers, making them completely video literate. McGraw/Hill media properties we transit included Business Week, Aviation Week, (what was the name of the architecture magazine), and JD Power and Associates.
In 1990, we were approached by The Voice of America, the official broadcasting agency for the United States Government. When we met with VOA, they were only a short wave radio broadcaster, but working with them, we took them into television, launching VOA-TV.
British based Oyster Yachts makes some of the finest yachts in the world. Like every other company, they had to find a way to feed the never-ending video demands of social media – sites like Instagram and TikTok. We trained the Oyster staff to tell their own stories, using only iPhones.
We were approached by SEPA, the Scottish Environmental Protection Agency because they had to continually find a way to ‘feed the media beast’. The result was that SEPA was able to tell their own stories, whenever they wanted, and at almost no additional cost.
Michael Rosenblum has been writing about the media since 1988. His work and ideas have appeared in The Guardian, The Huffington Post, Ilkeston Life and many other publications.
He has been blogging regularly for the past 35 years on this subject. Having taught media studies at Columbia University, NYU and now the University of Oxford, he is considered an expert on this subject.
Continue reading this post or look back at previous posts.
