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#!/usr/bin/python
# -*- python-mode -*-
"""Emulate iostat for NFS mount points using /proc/self/mountstats
"""

from __future__ import print_function

__copyright__ = """
Copyright (C) 2005, Chuck Lever <cel@netapp.com>

This program is free software; you can redistribute it and/or modify
it under the terms of the GNU General Public License version 2 as
published by the Free Software Foundation.

This program is distributed in the hope that it will be useful,
but WITHOUT ANY WARRANTY; without even the implied warranty of
MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
GNU General Public License for more details.

You should have received a copy of the GNU General Public License
along with this program; if not, write to the Free Software
Foundation, Inc., 51 Franklin Street, Fifth Floor, Boston,
MA 02110-1301 USA
"""

import sys, os, time
from optparse import OptionParser, OptionGroup

Iostats_version = '0.2'

def difference(x, y):
    """Used for a map() function
    """
    return x - y

NfsEventCounters = [
    'inoderevalidates',
    'dentryrevalidates',
    'datainvalidates',
    'attrinvalidates',
    'vfsopen',
    'vfslookup',
    'vfspermission',
    'vfsupdatepage',
    'vfsreadpage',
    'vfsreadpages',
    'vfswritepage',
    'vfswritepages',
    'vfsreaddir',
    'vfssetattr',
    'vfsflush',
    'vfsfsync',
    'vfslock',
    'vfsrelease',
    'congestionwait',
    'setattrtrunc',
    'extendwrite',
    'sillyrenames',
    'shortreads',
    'shortwrites',
    'delay'
]

NfsByteCounters = [
    'normalreadbytes',
    'normalwritebytes',
    'directreadbytes',
    'directwritebytes',
    'serverreadbytes',
    'serverwritebytes',
    'readpages',
    'writepages'
]

class DeviceData:
    """DeviceData objects provide methods for parsing and displaying
    data for a single mount grabbed from /proc/self/mountstats
    """
    def __init__(self):
        self.__nfs_data = dict()
        self.__rpc_data = dict()
        self.__rpc_data['ops'] = []

    def __parse_nfs_line(self, words):
        if words[0] == 'device':
            self.__nfs_data['export'] = words[1]
            self.__nfs_data['mountpoint'] = words[4]
            self.__nfs_data['fstype'] = words[7]
            if words[7] == 'nfs':
                self.__nfs_data['statvers'] = words[8]
        elif 'nfs' in words or 'nfs4' in words:
            self.__nfs_data['export'] = words[0]
            self.__nfs_data['mountpoint'] = words[3]
            self.__nfs_data['fstype'] = words[6]
            if words[6] == 'nfs':
                self.__nfs_data['statvers'] = words[7]
        elif words[0] == 'age:':
            self.__nfs_data['age'] = int(words[1])
        elif words[0] == 'opts:':
            self.__nfs_data['mountoptions'] = ''.join(words[1:]).split(',')
        elif words[0] == 'caps:':
            self.__nfs_data['servercapabilities'] = ''.join(words[1:]).split(',')
        elif words[0] == 'nfsv4:':
            self.__nfs_data['nfsv4flags'] = ''.join(words[1:]).split(',')
        elif words[0] == 'sec:':
            keys = ''.join(words[1:]).split(',')
            self.__nfs_data['flavor'] = int(keys[0].split('=')[1])
            self.__nfs_data['pseudoflavor'] = 0
            if self.__nfs_data['flavor'] == 6:
                self.__nfs_data['pseudoflavor'] = int(keys[1].split('=')[1])
        elif words[0] == 'events:':
            i = 1
            for key in NfsEventCounters:
                self.__nfs_data[key] = int(words[i])
                i += 1
        elif words[0] == 'bytes:':
            i = 1
            for key in NfsByteCounters:
                self.__nfs_data[key] = int(words[i])
                i += 1

    def __parse_rpc_line(self, words):
        if words[0] == 'RPC':
            self.__rpc_data['statsvers'] = float(words[3])
            self.__rpc_data['programversion'] = words[5]
        elif words[0] == 'xprt:':
            self.__rpc_data['protocol'] = words[1]
            if words[1] == 'udp':
                self.__rpc_data['port'] = int(words[2])
                self.__rpc_data['bind_count'] = int(words[3])
                self.__rpc_data['rpcsends'] = int(words[4])
                self.__rpc_data['rpcreceives'] = int(words[5])
                self.__rpc_data['badxids'] = int(words[6])
                self.__rpc_data['inflightsends'] = int(words[7])
                self.__rpc_data['backlogutil'] = int(words[8])
            elif words[1] == 'tcp':
                self.__rpc_data['port'] = words[2]
                self.__rpc_data['bind_count'] = int(words[3])
                self.__rpc_data['connect_count'] = int(words[4])
                self.__rpc_data['connect_time'] = int(words[5])
                self.__rpc_data['idle_time'] = int(words[6])
                self.__rpc_data['rpcsends'] = int(words[7])
                self.__rpc_data['rpcreceives'] = int(words[8])
                self.__rpc_data['badxids'] = int(words[9])
                self.__rpc_data['inflightsends'] = int(words[10])
                self.__rpc_data['backlogutil'] = int(words[11])
            elif words[1] == 'rdma':
                self.__rpc_data['port'] = words[2]
                self.__rpc_data['bind_count'] = int(words[3])
                self.__rpc_data['connect_count'] = int(words[4])
                self.__rpc_data['connect_time'] = int(words[5])
                self.__rpc_data['idle_time'] = int(words[6])
                self.__rpc_data['rpcsends'] = int(words[7])
                self.__rpc_data['rpcreceives'] = int(words[8])
                self.__rpc_data['badxids'] = int(words[9])
                self.__rpc_data['backlogutil'] = int(words[10])
                self.__rpc_data['read_chunks'] = int(words[11])
                self.__rpc_data['write_chunks'] = int(words[12])
                self.__rpc_data['reply_chunks'] = int(words[13])
                self.__rpc_data['total_rdma_req'] = int(words[14])
                self.__rpc_data['total_rdma_rep'] = int(words[15])
                self.__rpc_data['pullup'] = int(words[16])
                self.__rpc_data['fixup'] = int(words[17])
                self.__rpc_data['hardway'] = int(words[18])
                self.__rpc_data['failed_marshal'] = int(words[19])
                self.__rpc_data['bad_reply'] = int(words[20])
        elif words[0] == 'per-op':
            self.__rpc_data['per-op'] = words
        else:
            op = words[0][:-1]
            self.__rpc_data['ops'] += [op]
            self.__rpc_data[op] = [int(word) for word in words[1:]]

    def parse_stats(self, lines):
        """Turn a list of lines from a mount stat file into a 
        dictionary full of stats, keyed by name
        """
        found = False
        for line in lines:
            words = line.split()
            if len(words) == 0:
                continue
            if (not found and words[0] != 'RPC'):
                self.__parse_nfs_line(words)
                continue

            found = True
            self.__parse_rpc_line(words)

    def is_nfs_mountpoint(self):
        """Return True if this is an NFS or NFSv4 mountpoint,
        otherwise return False
        """
        if self.__nfs_data['fstype'] == 'nfs':
            return True
        elif self.__nfs_data['fstype'] == 'nfs4':
            return True
        return False

    def compare_iostats(self, old_stats):
        """Return the difference between two sets of stats
        """
        result = DeviceData()

        # copy self into result
        for key, value in self.__nfs_data.items():
            result.__nfs_data[key] = value
        for key, value in self.__rpc_data.items():
            result.__rpc_data[key] = value

        # compute the difference of each item in the list
        # note the copy loop above does not copy the lists, just
        # the reference to them.  so we build new lists here
        # for the result object.
        for op in result.__rpc_data['ops']:
            result.__rpc_data[op] = list(map(
                difference, self.__rpc_data[op], old_stats.__rpc_data[op]))

        # update the remaining keys we care about
        result.__rpc_data['rpcsends'] -= old_stats.__rpc_data['rpcsends']
        result.__rpc_data['backlogutil'] -= old_stats.__rpc_data['backlogutil']

        for key in NfsEventCounters:
            result.__nfs_data[key] -= old_stats.__nfs_data[key]
        for key in NfsByteCounters:
            result.__nfs_data[key] -= old_stats.__nfs_data[key]

        return result

    def __print_data_cache_stats(self):
        """Print the data cache hit rate
        """
        nfs_stats = self.__nfs_data
        app_bytes_read = float(nfs_stats['normalreadbytes'])
        if app_bytes_read != 0:
            client_bytes_read = float(nfs_stats['serverreadbytes'] - nfs_stats['directreadbytes'])
            ratio = ((app_bytes_read - client_bytes_read) * 100) / app_bytes_read

            print()
            print('app bytes: %f  client bytes %f' % (app_bytes_read, client_bytes_read))
            print('Data cache hit ratio: %4.2f%%' % ratio)

    def __print_attr_cache_stats(self, sample_time):
        """Print attribute cache efficiency stats
        """
        nfs_stats = self.__nfs_data
        getattr_stats = self.__rpc_data['GETATTR']

        if nfs_stats['inoderevalidates'] != 0:
            getattr_ops = float(getattr_stats[1])
            opens = float(nfs_stats['vfsopen'])
            revalidates = float(nfs_stats['inoderevalidates']) - opens
            if revalidates != 0:
                ratio = ((revalidates - getattr_ops) * 100) / revalidates
            else:
                ratio = 0.0

            data_invalidates = float(nfs_stats['datainvalidates'])
            attr_invalidates = float(nfs_stats['attrinvalidates'])

            print()
            print('%d inode revalidations, hitting in cache %4.2f%% of the time' % \
                (revalidates, ratio))
            print('%d open operations (mandatory GETATTR requests)' % opens)
            if getattr_ops != 0:
                print('%4.2f%% of GETATTRs resulted in data cache invalidations' % \
                   ((data_invalidates * 100) / getattr_ops))

    def __print_dir_cache_stats(self, sample_time):
        """Print directory stats
        """
        nfs_stats = self.__nfs_data
        lookup_ops = self.__rpc_data['LOOKUP'][0]
        readdir_ops = self.__rpc_data['READDIR'][0]
        if 'READDIRPLUS' in self.__rpc_data:
            readdir_ops += self.__rpc_data['READDIRPLUS'][0]

        dentry_revals = nfs_stats['dentryrevalidates']
        opens = nfs_stats['vfsopen']
        lookups = nfs_stats['vfslookup']
        getdents = nfs_stats['vfsreaddir']

        print()
        print('%d open operations (pathname lookups)' % opens)
        print('%d dentry revalidates and %d vfs lookup requests' % \
            (dentry_revals, lookups))
        print('resulted in %d LOOKUPs on the wire' % lookup_ops)
        print('%d vfs getdents calls resulted in %d READDIRs on the wire' % \
            (getdents, readdir_ops))

    def __print_page_stats(self, sample_time):
        """Print page cache stats
        """
        nfs_stats = self.__nfs_data

        vfsreadpage = nfs_stats['vfsreadpage']
        vfsreadpages = nfs_stats['vfsreadpages']
        pages_read = nfs_stats['readpages']
        vfswritepage = nfs_stats['vfswritepage']
        vfswritepages = nfs_stats['vfswritepages']
        pages_written = nfs_stats['writepages']

        print()
        print('%d nfs_readpage() calls read %d pages' % \
            (vfsreadpage, vfsreadpage))
        print('%d nfs_readpages() calls read %d pages' % \
            (vfsreadpages, pages_read - vfsreadpage))
        if vfsreadpages != 0:
            print('(%.1f pages per call)' % \
                (float(pages_read - vfsreadpage) / vfsreadpages))
        else:
            print()

        print()
        print('%d nfs_updatepage() calls' % nfs_stats['vfsupdatepage'])
        print('%d nfs_writepage() calls wrote %d pages' % \
            (vfswritepage, vfswritepage))
        print('%d nfs_writepages() calls wrote %d pages' % \
            (vfswritepages, pages_written - vfswritepage))
        if (vfswritepages) != 0:
            print('(%.1f pages per call)' % \
                (float(pages_written - vfswritepage) / vfswritepages))
        else:
            print()

        congestionwaits = nfs_stats['congestionwait']
        if congestionwaits != 0:
            print()
            print('%d congestion waits' % congestionwaits)

    def __print_rpc_op_stats(self, op, sample_time):
        """Print generic stats for one RPC op
        """
        if op not in self.__rpc_data:
            return

        rpc_stats = self.__rpc_data[op]
        ops = float(rpc_stats[0])
        retrans = float(rpc_stats[1] - rpc_stats[0])
        kilobytes = float(rpc_stats[3] + rpc_stats[4]) / 1024
        rtt = float(rpc_stats[6])
        exe = float(rpc_stats[7])

        # prevent floating point exceptions
        if ops != 0:
            kb_per_op = kilobytes / ops
            retrans_percent = (retrans * 100) / ops
            rtt_per_op = rtt / ops
            exe_per_op = exe / ops
        else:
            kb_per_op = 0.0
            retrans_percent = 0.0
            rtt_per_op = 0.0
            exe_per_op = 0.0

        op += ':'
        print('%s' % op.lower().ljust(15), end='')
        print('  ops/s\t\t   kB/s\t\t  kB/op\t\tretrans\t\tavg RTT (ms)\tavg exe (ms)')

        print('\t\t%7.3f' % (ops / sample_time), end='')
        print('\t%7.3f' % (kilobytes / sample_time), end='')
        print('\t%7.3f' % kb_per_op, end='')
        print(' %7d (%3.1f%%)' % (retrans, retrans_percent), end='')
        print('\t%7.3f' % rtt_per_op, end='')
        print('\t%7.3f' % exe_per_op)

    def ops(self, sample_time):
        sends = float(self.__rpc_data['rpcsends'])
        if sample_time == 0:
            sample_time = float(self.__nfs_data['age'])
        return (sends / sample_time)

    def display_iostats(self, sample_time, which):
        """Display NFS and RPC stats in an iostat-like way
        """
        sends = float(self.__rpc_data['rpcsends'])
        if sample_time == 0:
            sample_time = float(self.__nfs_data['age'])
        #  sample_time could still be zero if the export was just mounted.
        #  Set it to 1 to avoid divide by zero errors in this case since we'll
        #  likely still have relevant mount statistics to show.
        #
        if sample_time == 0:
            sample_time = 1;
        if sends != 0:
            backlog = (float(self.__rpc_data['backlogutil']) / sends) / sample_time
        else:
            backlog = 0.0

        print()
        print('%s mounted on %s:' % \
            (self.__nfs_data['export'], self.__nfs_data['mountpoint']))
        print()

        print('   op/s\t\trpc bklog')
        print('%7.2f' % (sends / sample_time), end='')
        print('\t%7.2f' % backlog)

        if which == 0:
            self.__print_rpc_op_stats('READ', sample_time)
            self.__print_rpc_op_stats('WRITE', sample_time)
        elif which == 1:
            self.__print_rpc_op_stats('GETATTR', sample_time)
            self.__print_rpc_op_stats('ACCESS', sample_time)
            self.__print_attr_cache_stats(sample_time)
        elif which == 2:
            self.__print_rpc_op_stats('LOOKUP', sample_time)
            self.__print_rpc_op_stats('READDIR', sample_time)
            if 'READDIRPLUS' in self.__rpc_data:
                self.__print_rpc_op_stats('READDIRPLUS', sample_time)
            self.__print_dir_cache_stats(sample_time)
        elif which == 3:
            self.__print_rpc_op_stats('READ', sample_time)
            self.__print_rpc_op_stats('WRITE', sample_time)
            self.__print_page_stats(sample_time)

        sys.stdout.flush()

#
# Functions
#

def parse_stats_file(filename):
    """pop the contents of a mountstats file into a dictionary,
    keyed by mount point.  each value object is a list of the
    lines in the mountstats file corresponding to the mount
    point named in the key.
    """
    ms_dict = dict()
    key = ''

    f = open(filename)
    for line in f.readlines():
        words = line.split()
        if len(words) == 0:
            continue
	if line.startswith("no device mounted") :
            continue
        if words[0] == 'device':
            key = words[4]
            new = [ line.strip() ]
        elif 'nfs' in words or 'nfs4' in words:
            key = words[3]
            new = [ line.strip() ]
        else:
            new += [ line.strip() ]
        ms_dict[key] = new
    f.close

    return ms_dict

def print_iostat_summary(old, new, devices, time, options):
    stats = {}
    diff_stats = {}
    if old:
        # Trim device list to only include intersection of old and new data,
        # this addresses umounts due to autofs mountpoints
        devicelist = [x for x in old if x in devices]
    else:
        devicelist = devices

    for device in devicelist:
        stats[device] = DeviceData()
        stats[device].parse_stats(new[device])
        if old:
            old_stats = DeviceData()
            old_stats.parse_stats(old[device])
            diff_stats[device] = stats[device].compare_iostats(old_stats)

    if options.sort:
        if old:
            # We now have compared data and can print a comparison
            # ordered by mountpoint ops per second
            devicelist.sort(key=lambda x: diff_stats[x].ops(time), reverse=True)
        else:
            # First iteration, just sort by newly parsed ops/s
            devicelist.sort(key=lambda x: stats[x].ops(time), reverse=True)

    count = 1
    for device in devicelist:
        if old:
            diff_stats[device].display_iostats(time, options.which)
        else:
            stats[device].display_iostats(time, options.which)

        count += 1
        if (count > options.list):
            return


def list_nfs_mounts(givenlist, mountstats):
    """return a list of NFS mounts given a list to validate or
       return a full list if the given list is empty -
       may return an empty list if none found
    """
    list = []
    if len(givenlist) > 0:
        for device in givenlist:
            stats = DeviceData()
            stats.parse_stats(mountstats[device])
            if stats.is_nfs_mountpoint():
                list += [device]
    else:
        for device, descr in mountstats.items():
            stats = DeviceData()
            stats.parse_stats(descr)
            if stats.is_nfs_mountpoint():
                list += [device]
    return list

def iostat_command(name):
    """iostat-like command for NFS mount points
    """
    mountstats = parse_stats_file('/proc/self/mountstats')
    devices = []
    origdevices = []
    interval_seen = False
    count_seen = False

    mydescription= """
Sample iostat-like program to display NFS client per-mount'
statistics.  The <interval> parameter specifies the amount of time in seconds
between each report.  The first report contains statistics for the time since
each file system was mounted.  Each subsequent report contains statistics
collected during the interval since the previous report.  If the <count>
parameter is specified, the value of <count> determines the number of reports
generated at <interval> seconds apart.  If the interval parameter is specified
without the <count> parameter, the command generates reports continuously.
If one or more <mount point> names are specified, statistics for only these
mount points will be displayed.  Otherwise, all NFS mount points on the
client are listed.
"""
    parser = OptionParser(
        usage="usage: %prog [ <interval> [ <count> ] ] [ <options> ] [ <mount point> ]",
        description=mydescription,
        version='version %s' % Iostats_version)
    parser.set_defaults(which=0, sort=False, list=sys.maxsize)

    statgroup = OptionGroup(parser, "Statistics Options",
                            'File I/O is displayed unless one of the following is specified:')
    statgroup.add_option('-a', '--attr',
                            action="store_const",
                            dest="which",
                            const=1,
                            help='displays statistics related to the attribute cache')
    statgroup.add_option('-d', '--dir',
                            action="store_const",
                            dest="which",
                            const=2,
                            help='displays statistics related to directory operations')
    statgroup.add_option('-p', '--page',
                            action="store_const",
                            dest="which",
                            const=3,
                            help='displays statistics related to the page cache')
    parser.add_option_group(statgroup)
    displaygroup = OptionGroup(parser, "Display Options",
                               'Options affecting display format:')
    displaygroup.add_option('-s', '--sort',
                            action="store_true",
                            dest="sort",
                            help="Sort NFS mount points by ops/second")
    displaygroup.add_option('-l','--list',
                            action="store",
                            type="int",
                            dest="list",
                            help="only print stats for first LIST mount points")
    parser.add_option_group(displaygroup)

    (options, args) = parser.parse_args(sys.argv)
    for arg in args:

        if arg == sys.argv[0]:
            continue

        if arg in mountstats:
            origdevices += [arg]
        elif not interval_seen:
            try:
                interval = int(arg)
            except:
                print('Illegal <interval> value %s' % arg)
                return
            if interval > 0:
                interval_seen = True
            else:
                print('Illegal <interval> value %s' % arg)
                return
        elif not count_seen:
            try:
                count = int(arg)
            except:
                print('Ilegal <count> value %s' % arg)
                return
            if count > 0:
                count_seen = True
            else:
                print('Illegal <count> value %s' % arg)
                return

    # make certain devices contains only NFS mount points
    devices = list_nfs_mounts(origdevices, mountstats)
    if len(devices) == 0:
        print('No NFS mount points were found')
        return


    old_mountstats = None
    sample_time = 0.0

    if not interval_seen:
        print_iostat_summary(old_mountstats, mountstats, devices, sample_time, options)
        return

    if count_seen:
        while count != 0:
            print_iostat_summary(old_mountstats, mountstats, devices, sample_time, options)
            old_mountstats = mountstats
            time.sleep(interval)
            sample_time = interval
            mountstats = parse_stats_file('/proc/self/mountstats')
            # automount mountpoints add and drop, if automount is involved
            # we need to recheck the devices list when reparsing
            devices = list_nfs_mounts(origdevices,mountstats)
            if len(devices) == 0:
                print('No NFS mount points were found')
                return
            count -= 1
    else: 
        while True:
            print_iostat_summary(old_mountstats, mountstats, devices, sample_time, options)
            old_mountstats = mountstats
            time.sleep(interval)
            sample_time = interval
            mountstats = parse_stats_file('/proc/self/mountstats')
            # automount mountpoints add and drop, if automount is involved
            # we need to recheck the devices list when reparsing
            devices = list_nfs_mounts(origdevices,mountstats)
            if len(devices) == 0:
                print('No NFS mount points were found')
                return

#
# Main
#
prog = os.path.basename(sys.argv[0])

try:
    iostat_command(prog)
except KeyboardInterrupt:
    print('Caught ^C... exiting')
    sys.exit(1)

sys.exit(0)

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No more TV news ‘crews’, no editors and no field producers.

This is television news done the way newspaper journalism is done – one reporter with their electronic pad and pencil.

In doing this, we can cut the cost of production by as much as 75% while increasing ratings and audience engagement.

In the place of conventional TV news ‘packages’ – ie, reporter stand up, interview, b-roll, man on the street, we marry great journalism with Netflix and Hollywood storytelling.

It’s a combination that works.

We have taken most of our clients to #1 in their respective markets.

And it’s not just for news. Any company, any profit, any NGO and anyone else who is online needs to tell their story in compelling yet cost-effective video. We can teach you to do that. Either in person or virtually.

EXAMPLES OF WHAT WE CAN TEACH YOUR STAFF TO PRODUCE

ITAY HOD

Itay Hod, MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2018.

Because he works alone, with only an iPhone, he was able to embed himself with a homeless family.

Here’s the story he produced in a one-day turn.

KIET DO

Kiet Do, an MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2021.

Here is a story he produced, all on his own, with only an iPhone and in a one-day turn.

TAYLOR SCHAUB

Taylor Schaub, an MMJ with Spectrum News 1 in LA, took the 5-Day Intensive Video Storytelling Bootcamp in 2023.

Here is a story he turned in only one day, using only an iPhone. It was the first video story he ever did and it was nominated for an Emmy.

THE BOOTCAMP

How do we convert stations and whole networks to working in this way?

Since 1988, we have run intensive 5-Day Video Storytelling Bootcamps

We have done these all over the world.

These are hands-on bootcamps, and participants learn an entirely new way of creating TV news stories.

-We shoot at a 3:1 ratio or lower, so turnaround times are fast.

-We go directly from camera to timelilne and edit – no written scripts.  We work in the medium of pictures and sound.

-We are entirely character-driven.

-We are driven by pictures and real events.

-We are focused almost entirely on ’the viewer experience’.

Since 1988, more than 70,000 journalists around the world have taken our bootcamps, either in person on virtualy.

Case Studies

CBS Case Study Logos
CBS News

We have started to work with CBS News, bringing our ideas of character-driven storytelling to one of the most successful and biggest networks in the United States. Since beginning to work with them ratings have climbed and more importantly, audience engagement is through the ceiling.

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NYT Case Study Logos
New York Times Television

We started New York Times Television in 1990 and it was the first paper to be brought into the world of TV. It quickly became one of the most successful non-fiction production companies in the United States. The series and documentaries we produced won many awards including multiple Emmys.

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BBC Case Study Logos
The BBC

We have been working with the BBC since the year 2000 helping to convert their national news network to our visual storytelling technique. Most recently we have trained teams from their sports, documentaries, and comedy divisions to make character-driven stories using only smartphones.

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Spectrum Case Study Logos
Spectrum News

For the past five years we have worked with Spectrum News to introduce and train their journalists on visual, character driven storytelling using smartphones helping to create a different kind of local news for their network of 24-Hour News Stations across the United States.

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UN Case Study Logos
The United Nations

In 2006, we were approached by the United Nations. Rather than rely on news outlets, it would be much easier to train the field operatives to produce their own stories. We spent two years working with the UN, training more than 100 of their staff in bootcamps in Geneva and Nairobi.

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Star Ledger Case Study Logos
The Newark Star-Ledger

We trained 50 print reporters at the paper to shoot and tell their own stories, in conjunction with their print work. We built a TV newsroom in their existing print newsroom – you could not ask for a better set and they began to live stream their stories in conjunction with their print work.

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Mcgraw Hill Case Study Logos
Mcgraw Hill

We spent two years with McGraw Hill, training more than 150 of their staffers, making them completely video literate. McGraw/Hill media properties we transit included Business Week, Aviation Week, (what was the name of the architecture magazine), and JD Power and Associates.

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VOA Case Study Logos
Voice of America

In 1990, we were approached by The Voice of America, the official broadcasting agency for the United States Government. When we met with VOA, they were only a short wave radio broadcaster, but working with them, we took them into television, launching VOA-TV.

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Oyster Case Study Logos
Oyster Yachts

British based Oyster Yachts makes some of the finest yachts in the world. Like every other company, they had to find a way to feed the never-ending video demands of social media – sites like Instagram and TikTok. We trained the Oyster staff to tell their own stories, using only iPhones.

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SEPA Case Study Logos
Scottish Environmental Protection Agency

We were approached by SEPA, the Scottish Environmental Protection Agency because they had to continually find a way to ‘feed the media beast’. The result was that SEPA was able to tell their own stories, whenever they wanted, and at almost no additional cost.

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Michael on Media

Michael Rosenblum has been writing about the media since 1988. His work and ideas have appeared in The Guardian, The Huffington Post, Ilkeston Life and many other publications.

He has been blogging regularly for the past 35 years on this subject. Having taught media studies at Columbia University, NYU and now the University of Oxford, he is considered an expert on this subject.

Continue reading this post or look back at previous posts.

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Do You Have Questions About Learning Video Skills?

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