Current File : //opt/rh/rh-python35/root/lib64/python3.5/sysconfig.py
"""Access to Python's configuration information."""
import os
import sys
from os.path import pardir, realpath
__all__ = [
'get_config_h_filename',
'get_config_var',
'get_config_vars',
'get_makefile_filename',
'get_path',
'get_path_names',
'get_paths',
'get_platform',
'get_python_version',
'get_scheme_names',
'parse_config_h',
]
_INSTALL_SCHEMES = {
'posix_prefix': {
'stdlib': '{installed_base}/lib64/python{py_version_short}',
'platstdlib': '{platbase}/lib64/python{py_version_short}',
'purelib': '{base}/lib/python{py_version_short}/site-packages',
'platlib': '{platbase}/lib64/python{py_version_short}/site-packages',
'include':
'{installed_base}/include/python{py_version_short}{abiflags}',
'platinclude':
'{installed_platbase}/include/python{py_version_short}{abiflags}',
'scripts': '{base}/bin',
'data': '{base}',
},
'posix_home': {
'stdlib': '{installed_base}/lib/python',
'platstdlib': '{base}/lib/python',
'purelib': '{base}/lib/python',
'platlib': '{base}/lib/python',
'include': '{installed_base}/include/python',
'platinclude': '{installed_base}/include/python',
'scripts': '{base}/bin',
'data': '{base}',
},
'nt': {
'stdlib': '{installed_base}/Lib',
'platstdlib': '{base}/Lib',
'purelib': '{base}/Lib/site-packages',
'platlib': '{base}/Lib/site-packages',
'include': '{installed_base}/Include',
'platinclude': '{installed_base}/Include',
'scripts': '{base}/Scripts',
'data': '{base}',
},
'nt_user': {
'stdlib': '{userbase}/Python{py_version_nodot}',
'platstdlib': '{userbase}/Python{py_version_nodot}',
'purelib': '{userbase}/Python{py_version_nodot}/site-packages',
'platlib': '{userbase}/Python{py_version_nodot}/site-packages',
'include': '{userbase}/Python{py_version_nodot}/Include',
'scripts': '{userbase}/Python{py_version_nodot}/Scripts',
'data': '{userbase}',
},
'posix_user': {
'stdlib': '{userbase}/lib64/python{py_version_short}',
'platstdlib': '{userbase}/lib64/python{py_version_short}',
'purelib': '{userbase}/lib/python{py_version_short}/site-packages',
'platlib': '{userbase}/lib64/python{py_version_short}/site-packages',
'include': '{userbase}/include/python{py_version_short}',
'scripts': '{userbase}/bin',
'data': '{userbase}',
},
'osx_framework_user': {
'stdlib': '{userbase}/lib/python',
'platstdlib': '{userbase}/lib/python',
'purelib': '{userbase}/lib/python/site-packages',
'platlib': '{userbase}/lib/python/site-packages',
'include': '{userbase}/include',
'scripts': '{userbase}/bin',
'data': '{userbase}',
},
}
_SCHEME_KEYS = ('stdlib', 'platstdlib', 'purelib', 'platlib', 'include',
'scripts', 'data')
# FIXME don't rely on sys.version here, its format is an implementation detail
# of CPython, use sys.version_info or sys.hexversion
_PY_VERSION = sys.version.split()[0]
_PY_VERSION_SHORT = sys.version[:3]
_PY_VERSION_SHORT_NO_DOT = _PY_VERSION[0] + _PY_VERSION[2]
_PREFIX = os.path.normpath(sys.prefix)
_BASE_PREFIX = os.path.normpath(sys.base_prefix)
_EXEC_PREFIX = os.path.normpath(sys.exec_prefix)
_BASE_EXEC_PREFIX = os.path.normpath(sys.base_exec_prefix)
_CONFIG_VARS = None
_USER_BASE = None
def _safe_realpath(path):
try:
return realpath(path)
except OSError:
return path
if sys.executable:
_PROJECT_BASE = os.path.dirname(_safe_realpath(sys.executable))
else:
# sys.executable can be empty if argv[0] has been changed and Python is
# unable to retrieve the real program name
_PROJECT_BASE = _safe_realpath(os.getcwd())
if (os.name == 'nt' and
_PROJECT_BASE.lower().endswith(('\\pcbuild\\win32', '\\pcbuild\\amd64'))):
_PROJECT_BASE = _safe_realpath(os.path.join(_PROJECT_BASE, pardir, pardir))
# set for cross builds
if "_PYTHON_PROJECT_BASE" in os.environ:
_PROJECT_BASE = _safe_realpath(os.environ["_PYTHON_PROJECT_BASE"])
def _is_python_source_dir(d):
for fn in ("Setup.dist", "Setup.local"):
if os.path.isfile(os.path.join(d, "Modules", fn)):
return True
return False
_sys_home = getattr(sys, '_home', None)
if (_sys_home and os.name == 'nt' and
_sys_home.lower().endswith(('\\pcbuild\\win32', '\\pcbuild\\amd64'))):
_sys_home = os.path.dirname(os.path.dirname(_sys_home))
def is_python_build(check_home=False):
if check_home and _sys_home:
return _is_python_source_dir(_sys_home)
return _is_python_source_dir(_PROJECT_BASE)
_PYTHON_BUILD = is_python_build(True)
if _PYTHON_BUILD:
for scheme in ('posix_prefix', 'posix_home'):
_INSTALL_SCHEMES[scheme]['include'] = '{srcdir}/Include'
_INSTALL_SCHEMES[scheme]['platinclude'] = '{projectbase}/.'
def _subst_vars(s, local_vars):
try:
return s.format(**local_vars)
except KeyError:
try:
return s.format(**os.environ)
except KeyError as var:
raise AttributeError('{%s}' % var)
def _extend_dict(target_dict, other_dict):
target_keys = target_dict.keys()
for key, value in other_dict.items():
if key in target_keys:
continue
target_dict[key] = value
def _expand_vars(scheme, vars):
res = {}
if vars is None:
vars = {}
_extend_dict(vars, get_config_vars())
for key, value in _INSTALL_SCHEMES[scheme].items():
if os.name in ('posix', 'nt'):
value = os.path.expanduser(value)
res[key] = os.path.normpath(_subst_vars(value, vars))
return res
def _get_default_scheme():
if os.name == 'posix':
# the default scheme for posix is posix_prefix
return 'posix_prefix'
return os.name
def _getuserbase():
env_base = os.environ.get("PYTHONUSERBASE", None)
def joinuser(*args):
return os.path.expanduser(os.path.join(*args))
if os.name == "nt":
base = os.environ.get("APPDATA") or "~"
if env_base:
return env_base
else:
return joinuser(base, "Python")
if sys.platform == "darwin":
framework = get_config_var("PYTHONFRAMEWORK")
if framework:
if env_base:
return env_base
else:
return joinuser("~", "Library", framework, "%d.%d" %
sys.version_info[:2])
if env_base:
return env_base
else:
return joinuser("~", ".local")
def _parse_makefile(filename, vars=None):
"""Parse a Makefile-style file.
A dictionary containing name/value pairs is returned. If an
optional dictionary is passed in as the second argument, it is
used instead of a new dictionary.
"""
# Regexes needed for parsing Makefile (and similar syntaxes,
# like old-style Setup files).
import re
_variable_rx = re.compile("([a-zA-Z][a-zA-Z0-9_]+)\s*=\s*(.*)")
_findvar1_rx = re.compile(r"\$\(([A-Za-z][A-Za-z0-9_]*)\)")
_findvar2_rx = re.compile(r"\${([A-Za-z][A-Za-z0-9_]*)}")
if vars is None:
vars = {}
done = {}
notdone = {}
with open(filename, errors="surrogateescape") as f:
lines = f.readlines()
for line in lines:
if line.startswith('#') or line.strip() == '':
continue
m = _variable_rx.match(line)
if m:
n, v = m.group(1, 2)
v = v.strip()
# `$$' is a literal `$' in make
tmpv = v.replace('$$', '')
if "$" in tmpv:
notdone[n] = v
else:
try:
v = int(v)
except ValueError:
# insert literal `$'
done[n] = v.replace('$$', '$')
else:
done[n] = v
# do variable interpolation here
variables = list(notdone.keys())
# Variables with a 'PY_' prefix in the makefile. These need to
# be made available without that prefix through sysconfig.
# Special care is needed to ensure that variable expansion works, even
# if the expansion uses the name without a prefix.
renamed_variables = ('CFLAGS', 'LDFLAGS', 'CPPFLAGS')
while len(variables) > 0:
for name in tuple(variables):
value = notdone[name]
m = _findvar1_rx.search(value) or _findvar2_rx.search(value)
if m is not None:
n = m.group(1)
found = True
if n in done:
item = str(done[n])
elif n in notdone:
# get it on a subsequent round
found = False
elif n in os.environ:
# do it like make: fall back to environment
item = os.environ[n]
elif n in renamed_variables:
if (name.startswith('PY_') and
name[3:] in renamed_variables):
item = ""
elif 'PY_' + n in notdone:
found = False
else:
item = str(done['PY_' + n])
else:
done[n] = item = ""
if found:
after = value[m.end():]
value = value[:m.start()]
if item.strip() not in value:
value += item
value += after
if "$" in after:
notdone[name] = value
else:
try:
value = int(value)
except ValueError:
done[name] = value.strip()
else:
done[name] = value
variables.remove(name)
if name.startswith('PY_') \
and name[3:] in renamed_variables:
name = name[3:]
if name not in done:
done[name] = value
else:
# bogus variable reference (e.g. "prefix=$/opt/python");
# just drop it since we can't deal
done[name] = value
variables.remove(name)
# strip spurious spaces
for k, v in done.items():
if isinstance(v, str):
done[k] = v.strip()
# save the results in the global dictionary
vars.update(done)
return vars
def get_makefile_filename():
"""Return the path of the Makefile."""
if _PYTHON_BUILD:
return os.path.join(_sys_home or _PROJECT_BASE, "Makefile")
if hasattr(sys, 'abiflags'):
config_dir_name = 'config-%s%s' % (_PY_VERSION_SHORT, sys.abiflags)
else:
config_dir_name = 'config'
return os.path.join(get_path('stdlib'), config_dir_name, 'Makefile')
def _generate_posix_vars():
"""Generate the Python module containing build-time variables."""
import pprint
vars = {}
# load the installed Makefile:
makefile = get_makefile_filename()
try:
_parse_makefile(makefile, vars)
except OSError as e:
msg = "invalid Python installation: unable to open %s" % makefile
if hasattr(e, "strerror"):
msg = msg + " (%s)" % e.strerror
raise OSError(msg)
# load the installed pyconfig.h:
config_h = get_config_h_filename()
try:
with open(config_h) as f:
parse_config_h(f, vars)
except OSError as e:
msg = "invalid Python installation: unable to open %s" % config_h
if hasattr(e, "strerror"):
msg = msg + " (%s)" % e.strerror
raise OSError(msg)
# On AIX, there are wrong paths to the linker scripts in the Makefile
# -- these paths are relative to the Python source, but when installed
# the scripts are in another directory.
if _PYTHON_BUILD:
vars['BLDSHARED'] = vars['LDSHARED']
# There's a chicken-and-egg situation on OS X with regards to the
# _sysconfigdata module after the changes introduced by #15298:
# get_config_vars() is called by get_platform() as part of the
# `make pybuilddir.txt` target -- which is a precursor to the
# _sysconfigdata.py module being constructed. Unfortunately,
# get_config_vars() eventually calls _init_posix(), which attempts
# to import _sysconfigdata, which we won't have built yet. In order
# for _init_posix() to work, if we're on Darwin, just mock up the
# _sysconfigdata module manually and populate it with the build vars.
# This is more than sufficient for ensuring the subsequent call to
# get_platform() succeeds.
name = '_sysconfigdata'
if 'darwin' in sys.platform:
import types
module = types.ModuleType(name)
module.build_time_vars = vars
sys.modules[name] = module
pybuilddir = 'build/lib.%s-%s' % (get_platform(), sys.version[:3])
if hasattr(sys, "gettotalrefcount"):
pybuilddir += '-pydebug'
os.makedirs(pybuilddir, exist_ok=True)
destfile = os.path.join(pybuilddir, name + '.py')
with open(destfile, 'w', encoding='utf8') as f:
f.write('# system configuration generated and used by'
' the sysconfig module\n')
f.write('build_time_vars = ')
pprint.pprint(vars, stream=f)
# Create file used for sys.path fixup -- see Modules/getpath.c
with open('pybuilddir.txt', 'w', encoding='ascii') as f:
f.write(pybuilddir)
def _init_posix(vars):
"""Initialize the module as appropriate for POSIX systems."""
# _sysconfigdata is generated at build time, see _generate_posix_vars()
from _sysconfigdata import build_time_vars
vars.update(build_time_vars)
def _init_non_posix(vars):
"""Initialize the module as appropriate for NT"""
# set basic install directories
vars['LIBDEST'] = get_path('stdlib')
vars['BINLIBDEST'] = get_path('platstdlib')
vars['INCLUDEPY'] = get_path('include')
vars['EXT_SUFFIX'] = '.pyd'
vars['EXE'] = '.exe'
vars['VERSION'] = _PY_VERSION_SHORT_NO_DOT
vars['BINDIR'] = os.path.dirname(_safe_realpath(sys.executable))
#
# public APIs
#
def parse_config_h(fp, vars=None):
"""Parse a config.h-style file.
A dictionary containing name/value pairs is returned. If an
optional dictionary is passed in as the second argument, it is
used instead of a new dictionary.
"""
if vars is None:
vars = {}
import re
define_rx = re.compile("#define ([A-Z][A-Za-z0-9_]+) (.*)\n")
undef_rx = re.compile("/[*] #undef ([A-Z][A-Za-z0-9_]+) [*]/\n")
while True:
line = fp.readline()
if not line:
break
m = define_rx.match(line)
if m:
n, v = m.group(1, 2)
try:
v = int(v)
except ValueError:
pass
vars[n] = v
else:
m = undef_rx.match(line)
if m:
vars[m.group(1)] = 0
return vars
def get_config_h_filename():
"""Return the path of pyconfig.h."""
if _PYTHON_BUILD:
if os.name == "nt":
inc_dir = os.path.join(_sys_home or _PROJECT_BASE, "PC")
else:
inc_dir = _sys_home or _PROJECT_BASE
else:
inc_dir = get_path('platinclude')
return os.path.join(inc_dir, 'pyconfig-64.h')
def get_scheme_names():
"""Return a tuple containing the schemes names."""
return tuple(sorted(_INSTALL_SCHEMES))
def get_path_names():
"""Return a tuple containing the paths names."""
return _SCHEME_KEYS
def get_paths(scheme=_get_default_scheme(), vars=None, expand=True):
"""Return a mapping containing an install scheme.
``scheme`` is the install scheme name. If not provided, it will
return the default scheme for the current platform.
"""
if expand:
return _expand_vars(scheme, vars)
else:
return _INSTALL_SCHEMES[scheme]
def get_path(name, scheme=_get_default_scheme(), vars=None, expand=True):
"""Return a path corresponding to the scheme.
``scheme`` is the install scheme name.
"""
return get_paths(scheme, vars, expand)[name]
def get_config_vars(*args):
"""With no arguments, return a dictionary of all configuration
variables relevant for the current platform.
On Unix, this means every variable defined in Python's installed Makefile;
On Windows it's a much smaller set.
With arguments, return a list of values that result from looking up
each argument in the configuration variable dictionary.
"""
global _CONFIG_VARS
if _CONFIG_VARS is None:
_CONFIG_VARS = {}
# Normalized versions of prefix and exec_prefix are handy to have;
# in fact, these are the standard versions used most places in the
# Distutils.
_CONFIG_VARS['prefix'] = _PREFIX
_CONFIG_VARS['exec_prefix'] = _EXEC_PREFIX
_CONFIG_VARS['py_version'] = _PY_VERSION
_CONFIG_VARS['py_version_short'] = _PY_VERSION_SHORT
_CONFIG_VARS['py_version_nodot'] = _PY_VERSION[0] + _PY_VERSION[2]
_CONFIG_VARS['installed_base'] = _BASE_PREFIX
_CONFIG_VARS['base'] = _PREFIX
_CONFIG_VARS['installed_platbase'] = _BASE_EXEC_PREFIX
_CONFIG_VARS['platbase'] = _EXEC_PREFIX
_CONFIG_VARS['projectbase'] = _PROJECT_BASE
try:
_CONFIG_VARS['abiflags'] = sys.abiflags
except AttributeError:
# sys.abiflags may not be defined on all platforms.
_CONFIG_VARS['abiflags'] = ''
if os.name == 'nt':
_init_non_posix(_CONFIG_VARS)
if os.name == 'posix':
_init_posix(_CONFIG_VARS)
# For backward compatibility, see issue19555
SO = _CONFIG_VARS.get('EXT_SUFFIX')
if SO is not None:
_CONFIG_VARS['SO'] = SO
# Setting 'userbase' is done below the call to the
# init function to enable using 'get_config_var' in
# the init-function.
_CONFIG_VARS['userbase'] = _getuserbase()
# Always convert srcdir to an absolute path
srcdir = _CONFIG_VARS.get('srcdir', _PROJECT_BASE)
if os.name == 'posix':
if _PYTHON_BUILD:
# If srcdir is a relative path (typically '.' or '..')
# then it should be interpreted relative to the directory
# containing Makefile.
base = os.path.dirname(get_makefile_filename())
srcdir = os.path.join(base, srcdir)
else:
# srcdir is not meaningful since the installation is
# spread about the filesystem. We choose the
# directory containing the Makefile since we know it
# exists.
srcdir = os.path.dirname(get_makefile_filename())
_CONFIG_VARS['srcdir'] = _safe_realpath(srcdir)
# OS X platforms require special customization to handle
# multi-architecture, multi-os-version installers
if sys.platform == 'darwin':
import _osx_support
_osx_support.customize_config_vars(_CONFIG_VARS)
if args:
vals = []
for name in args:
vals.append(_CONFIG_VARS.get(name))
return vals
else:
return _CONFIG_VARS
def get_config_var(name):
"""Return the value of a single variable using the dictionary returned by
'get_config_vars()'.
Equivalent to get_config_vars().get(name)
"""
if name == 'SO':
import warnings
warnings.warn('SO is deprecated, use EXT_SUFFIX', DeprecationWarning, 2)
return get_config_vars().get(name)
def get_platform():
"""Return a string that identifies the current platform.
This is used mainly to distinguish platform-specific build directories and
platform-specific built distributions. Typically includes the OS name
and version and the architecture (as supplied by 'os.uname()'),
although the exact information included depends on the OS; eg. for IRIX
the architecture isn't particularly important (IRIX only runs on SGI
hardware), but for Linux the kernel version isn't particularly
important.
Examples of returned values:
linux-i586
linux-alpha (?)
solaris-2.6-sun4u
irix-5.3
irix64-6.2
Windows will return one of:
win-amd64 (64bit Windows on AMD64 (aka x86_64, Intel64, EM64T, etc)
win-ia64 (64bit Windows on Itanium)
win32 (all others - specifically, sys.platform is returned)
For other non-POSIX platforms, currently just returns 'sys.platform'.
"""
if os.name == 'nt':
# sniff sys.version for architecture.
prefix = " bit ("
i = sys.version.find(prefix)
if i == -1:
return sys.platform
j = sys.version.find(")", i)
look = sys.version[i+len(prefix):j].lower()
if look == 'amd64':
return 'win-amd64'
if look == 'itanium':
return 'win-ia64'
return sys.platform
if os.name != "posix" or not hasattr(os, 'uname'):
# XXX what about the architecture? NT is Intel or Alpha
return sys.platform
# Set for cross builds explicitly
if "_PYTHON_HOST_PLATFORM" in os.environ:
return os.environ["_PYTHON_HOST_PLATFORM"]
# Try to distinguish various flavours of Unix
osname, host, release, version, machine = os.uname()
# Convert the OS name to lowercase, remove '/' characters
# (to accommodate BSD/OS), and translate spaces (for "Power Macintosh")
osname = osname.lower().replace('/', '')
machine = machine.replace(' ', '_')
machine = machine.replace('/', '-')
if osname[:5] == "linux":
# At least on Linux/Intel, 'machine' is the processor --
# i386, etc.
# XXX what about Alpha, SPARC, etc?
return "%s-%s" % (osname, machine)
elif osname[:5] == "sunos":
if release[0] >= "5": # SunOS 5 == Solaris 2
osname = "solaris"
release = "%d.%s" % (int(release[0]) - 3, release[2:])
# We can't use "platform.architecture()[0]" because a
# bootstrap problem. We use a dict to get an error
# if some suspicious happens.
bitness = {2147483647:"32bit", 9223372036854775807:"64bit"}
machine += ".%s" % bitness[sys.maxsize]
# fall through to standard osname-release-machine representation
elif osname[:4] == "irix": # could be "irix64"!
return "%s-%s" % (osname, release)
elif osname[:3] == "aix":
return "%s-%s.%s" % (osname, version, release)
elif osname[:6] == "cygwin":
osname = "cygwin"
import re
rel_re = re.compile(r'[\d.]+')
m = rel_re.match(release)
if m:
release = m.group()
elif osname[:6] == "darwin":
import _osx_support
osname, release, machine = _osx_support.get_platform_osx(
get_config_vars(),
osname, release, machine)
return "%s-%s-%s" % (osname, release, machine)
def get_python_version():
return _PY_VERSION_SHORT
def _print_dict(title, data):
for index, (key, value) in enumerate(sorted(data.items())):
if index == 0:
print('%s: ' % (title))
print('\t%s = "%s"' % (key, value))
def _main():
"""Display all information sysconfig detains."""
if '--generate-posix-vars' in sys.argv:
_generate_posix_vars()
return
print('Platform: "%s"' % get_platform())
print('Python version: "%s"' % get_python_version())
print('Current installation scheme: "%s"' % _get_default_scheme())
print()
_print_dict('Paths', get_paths())
print()
_print_dict('Variables', get_config_vars())
if __name__ == '__main__':
_main()
Rosenblum TV: Video training, virtual workshops, classes, tutorials
RE-INVENTING THE TELEVISION NEWS BUSINESS*
A revolution in video storytelling
Creating entirely new & cost-effective production methods
From the world leaders in video production training and the creators of Character Driven Storytelling™
*and every other business that uses video
WHAT WE DO
Over the past 35 years, we have designed, built or restructured some of the most powerful news and journalism companies in the world.
We replace the traditional TV news ‘crew’ with one highly trained journalist, working alone with nothing but an iPhone.
No more TV news ‘crews’, no editors and no field producers.
This is television news done the way newspaper journalism is done – one reporter with their electronic pad and pencil.
In doing this, we can cut the cost of production by as much as 75% while increasing ratings and audience engagement.
In the place of conventional TV news ‘packages’ – ie, reporter stand up, interview, b-roll, man on the street, we marry great journalism with Netflix and Hollywood storytelling.
It’s a combination that works.
We have taken most of our clients to #1 in their respective markets.
And it’s not just for news. Any company, any profit, any NGO and anyone else who is online needs to tell their story in compelling yet cost-effective video. We can teach you to do that. Either in person or virtually.
EXAMPLES OF WHAT WE CAN TEACH YOUR STAFF TO PRODUCE
ITAY HOD
Itay Hod, MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2018.
Because he works alone, with only an iPhone, he was able to embed himself with a homeless family.
Here’s the story he produced in a one-day turn.
KIET DO
Kiet Do, an MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2021.
Here is a story he produced, all on his own, with only an iPhone and in a one-day turn.
TAYLOR SCHAUB
Taylor Schaub, an MMJ with Spectrum News 1 in LA, took the 5-Day Intensive Video Storytelling Bootcamp in 2023.
Here is a story he turned in only one day, using only an iPhone. It was the first video story he ever did and it was nominated for an Emmy.
THE BOOTCAMP
How do we convert stations and whole networks to working in this way?
Since 1988, we have run intensive 5-Day Video Storytelling Bootcamps
We have done these all over the world.
These are hands-on bootcamps, and participants learn an entirely new way of creating TV news stories.
-We shoot at a 3:1 ratio or lower, so turnaround times are fast.
-We go directly from camera to timelilne and edit – no written scripts. We work in the medium of pictures and sound.
-We are entirely character-driven.
-We are driven by pictures and real events.
-We are focused almost entirely on ’the viewer experience’.
Since 1988, more than 70,000 journalists around the world have taken our bootcamps, either in person on virtualy.
We have started to work with CBS News, bringing our ideas of character-driven storytelling to one of the most successful and biggest networks in the United States. Since beginning to work with them ratings have climbed and more importantly, audience engagement is through the ceiling.
We started New York Times Television in 1990 and it was the first paper to be brought into the world of TV. It quickly became one of the most successful non-fiction production companies in the United States. The series and documentaries we produced won many awards including multiple Emmys.
We have been working with the BBC since the year 2000 helping to convert their national news network to our visual storytelling technique. Most recently we have trained teams from their sports, documentaries, and comedy divisions to make character-driven stories using only smartphones.
For the past five years we have worked with Spectrum News to introduce and train their journalists on visual, character driven storytelling using smartphones helping to create a different kind of local news for their network of 24-Hour News Stations across the United States.
In 2006, we were approached by the United Nations. Rather than rely on news outlets, it would be much easier to train the field operatives to produce their own stories. We spent two years working with the UN, training more than 100 of their staff in bootcamps in Geneva and Nairobi.
We trained 50 print reporters at the paper to shoot and tell their own stories, in conjunction with their print work. We built a TV newsroom in their existing print newsroom – you could not ask for a better set and they began to live stream their stories in conjunction with their print work.
We spent two years with McGraw Hill, training more than 150 of their staffers, making them completely video literate. McGraw/Hill media properties we transit included Business Week, Aviation Week, (what was the name of the architecture magazine), and JD Power and Associates.
In 1990, we were approached by The Voice of America, the official broadcasting agency for the United States Government. When we met with VOA, they were only a short wave radio broadcaster, but working with them, we took them into television, launching VOA-TV.
British based Oyster Yachts makes some of the finest yachts in the world. Like every other company, they had to find a way to feed the never-ending video demands of social media – sites like Instagram and TikTok. We trained the Oyster staff to tell their own stories, using only iPhones.
We were approached by SEPA, the Scottish Environmental Protection Agency because they had to continually find a way to ‘feed the media beast’. The result was that SEPA was able to tell their own stories, whenever they wanted, and at almost no additional cost.
Michael Rosenblum has been writing about the media since 1988. His work and ideas have appeared in The Guardian, The Huffington Post, Ilkeston Life and many other publications.
He has been blogging regularly for the past 35 years on this subject. Having taught media studies at Columbia University, NYU and now the University of Oxford, he is considered an expert on this subject.
Continue reading this post or look back at previous posts.