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"""Class for printing reports on profiled python code."""

# Written by James Roskind
# Based on prior profile module by Sjoerd Mullender...
#   which was hacked somewhat by: Guido van Rossum

# Copyright Disney Enterprises, Inc.  All Rights Reserved.
# Licensed to PSF under a Contributor Agreement
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND,
# either express or implied.  See the License for the specific language
# governing permissions and limitations under the License.


import sys
import os
import time
import marshal
import re
from functools import cmp_to_key

__all__ = ["Stats"]

class Stats:
    """This class is used for creating reports from data generated by the
    Profile class.  It is a "friend" of that class, and imports data either
    by direct access to members of Profile class, or by reading in a dictionary
    that was emitted (via marshal) from the Profile class.

    The big change from the previous Profiler (in terms of raw functionality)
    is that an "add()" method has been provided to combine Stats from
    several distinct profile runs.  Both the constructor and the add()
    method now take arbitrarily many file names as arguments.

    All the print methods now take an argument that indicates how many lines
    to print.  If the arg is a floating point number between 0 and 1.0, then
    it is taken as a decimal percentage of the available lines to be printed
    (e.g., .1 means print 10% of all available lines).  If it is an integer,
    it is taken to mean the number of lines of data that you wish to have
    printed.

    The sort_stats() method now processes some additional options (i.e., in
    addition to the old -1, 0, 1, or 2).  It takes an arbitrary number of
    quoted strings to select the sort order.  For example sort_stats('time',
    'name') sorts on the major key of 'internal function time', and on the
    minor key of 'the name of the function'.  Look at the two tables in
    sort_stats() and get_sort_arg_defs(self) for more examples.

    All methods return self, so you can string together commands like:
        Stats('foo', 'goo').strip_dirs().sort_stats('calls').\
                            print_stats(5).print_callers(5)
    """

    def __init__(self, *args, stream=None):
        self.stream = stream or sys.stdout
        if not len(args):
            arg = None
        else:
            arg = args[0]
            args = args[1:]
        self.init(arg)
        self.add(*args)

    def init(self, arg):
        self.all_callees = None  # calc only if needed
        self.files = []
        self.fcn_list = None
        self.total_tt = 0
        self.total_calls = 0
        self.prim_calls = 0
        self.max_name_len = 0
        self.top_level = set()
        self.stats = {}
        self.sort_arg_dict = {}
        self.load_stats(arg)
        try:
            self.get_top_level_stats()
        except Exception:
            print("Invalid timing data %s" %
                  (self.files[-1] if self.files else ''), file=self.stream)
            raise

    def load_stats(self, arg):
        if arg is None:
            self.stats = {}
            return
        elif isinstance(arg, str):
            with open(arg, 'rb') as f:
                self.stats = marshal.load(f)
            try:
                file_stats = os.stat(arg)
                arg = time.ctime(file_stats.st_mtime) + "    " + arg
            except:  # in case this is not unix
                pass
            self.files = [arg]
        elif hasattr(arg, 'create_stats'):
            arg.create_stats()
            self.stats = arg.stats
            arg.stats = {}
        if not self.stats:
            raise TypeError("Cannot create or construct a %r object from %r"
                            % (self.__class__, arg))
        return

    def get_top_level_stats(self):
        for func, (cc, nc, tt, ct, callers) in self.stats.items():
            self.total_calls += nc
            self.prim_calls  += cc
            self.total_tt    += tt
            if ("jprofile", 0, "profiler") in callers:
                self.top_level.add(func)
            if len(func_std_string(func)) > self.max_name_len:
                self.max_name_len = len(func_std_string(func))

    def add(self, *arg_list):
        if not arg_list:
            return self
        for item in reversed(arg_list):
            if type(self) != type(item):
                item = Stats(item)
            self.files += item.files
            self.total_calls += item.total_calls
            self.prim_calls += item.prim_calls
            self.total_tt += item.total_tt
            for func in item.top_level:
                self.top_level.add(func)

            if self.max_name_len < item.max_name_len:
                self.max_name_len = item.max_name_len

            self.fcn_list = None

            for func, stat in item.stats.items():
                if func in self.stats:
                    old_func_stat = self.stats[func]
                else:
                    old_func_stat = (0, 0, 0, 0, {},)
                self.stats[func] = add_func_stats(old_func_stat, stat)
        return self

    def dump_stats(self, filename):
        """Write the profile data to a file we know how to load back."""
        with open(filename, 'wb') as f:
            marshal.dump(self.stats, f)

    # list the tuple indices and directions for sorting,
    # along with some printable description
    sort_arg_dict_default = {
              "calls"     : (((1,-1),              ), "call count"),
              "ncalls"    : (((1,-1),              ), "call count"),
              "cumtime"   : (((3,-1),              ), "cumulative time"),
              "cumulative": (((3,-1),              ), "cumulative time"),
              "file"      : (((4, 1),              ), "file name"),
              "filename"  : (((4, 1),              ), "file name"),
              "line"      : (((5, 1),              ), "line number"),
              "module"    : (((4, 1),              ), "file name"),
              "name"      : (((6, 1),              ), "function name"),
              "nfl"       : (((6, 1),(4, 1),(5, 1),), "name/file/line"),
              "pcalls"    : (((0,-1),              ), "primitive call count"),
              "stdname"   : (((7, 1),              ), "standard name"),
              "time"      : (((2,-1),              ), "internal time"),
              "tottime"   : (((2,-1),              ), "internal time"),
              }

    def get_sort_arg_defs(self):
        """Expand all abbreviations that are unique."""
        if not self.sort_arg_dict:
            self.sort_arg_dict = dict = {}
            bad_list = {}
            for word, tup in self.sort_arg_dict_default.items():
                fragment = word
                while fragment:
                    if not fragment:
                        break
                    if fragment in dict:
                        bad_list[fragment] = 0
                        break
                    dict[fragment] = tup
                    fragment = fragment[:-1]
            for word in bad_list:
                del dict[word]
        return self.sort_arg_dict

    def sort_stats(self, *field):
        if not field:
            self.fcn_list = 0
            return self
        if len(field) == 1 and isinstance(field[0], int):
            # Be compatible with old profiler
            field = [ {-1: "stdname",
                       0:  "calls",
                       1:  "time",
                       2:  "cumulative"}[field[0]] ]

        sort_arg_defs = self.get_sort_arg_defs()
        sort_tuple = ()
        self.sort_type = ""
        connector = ""
        for word in field:
            sort_tuple = sort_tuple + sort_arg_defs[word][0]
            self.sort_type += connector + sort_arg_defs[word][1]
            connector = ", "

        stats_list = []
        for func, (cc, nc, tt, ct, callers) in self.stats.items():
            stats_list.append((cc, nc, tt, ct) + func +
                              (func_std_string(func), func))

        stats_list.sort(key=cmp_to_key(TupleComp(sort_tuple).compare))

        self.fcn_list = fcn_list = []
        for tuple in stats_list:
            fcn_list.append(tuple[-1])
        return self

    def reverse_order(self):
        if self.fcn_list:
            self.fcn_list.reverse()
        return self

    def strip_dirs(self):
        oldstats = self.stats
        self.stats = newstats = {}
        max_name_len = 0
        for func, (cc, nc, tt, ct, callers) in oldstats.items():
            newfunc = func_strip_path(func)
            if len(func_std_string(newfunc)) > max_name_len:
                max_name_len = len(func_std_string(newfunc))
            newcallers = {}
            for func2, caller in callers.items():
                newcallers[func_strip_path(func2)] = caller

            if newfunc in newstats:
                newstats[newfunc] = add_func_stats(
                                        newstats[newfunc],
                                        (cc, nc, tt, ct, newcallers))
            else:
                newstats[newfunc] = (cc, nc, tt, ct, newcallers)
        old_top = self.top_level
        self.top_level = new_top = set()
        for func in old_top:
            new_top.add(func_strip_path(func))

        self.max_name_len = max_name_len

        self.fcn_list = None
        self.all_callees = None
        return self

    def calc_callees(self):
        if self.all_callees:
            return
        self.all_callees = all_callees = {}
        for func, (cc, nc, tt, ct, callers) in self.stats.items():
            if not func in all_callees:
                all_callees[func] = {}
            for func2, caller in callers.items():
                if not func2 in all_callees:
                    all_callees[func2] = {}
                all_callees[func2][func]  = caller
        return

    #******************************************************************
    # The following functions support actual printing of reports
    #******************************************************************

    # Optional "amount" is either a line count, or a percentage of lines.

    def eval_print_amount(self, sel, list, msg):
        new_list = list
        if isinstance(sel, str):
            try:
                rex = re.compile(sel)
            except re.error:
                msg += "   <Invalid regular expression %r>\n" % sel
                return new_list, msg
            new_list = []
            for func in list:
                if rex.search(func_std_string(func)):
                    new_list.append(func)
        else:
            count = len(list)
            if isinstance(sel, float) and 0.0 <= sel < 1.0:
                count = int(count * sel + .5)
                new_list = list[:count]
            elif isinstance(sel, int) and 0 <= sel < count:
                count = sel
                new_list = list[:count]
        if len(list) != len(new_list):
            msg += "   List reduced from %r to %r due to restriction <%r>\n" % (
                len(list), len(new_list), sel)

        return new_list, msg

    def get_print_list(self, sel_list):
        width = self.max_name_len
        if self.fcn_list:
            stat_list = self.fcn_list[:]
            msg = "   Ordered by: " + self.sort_type + '\n'
        else:
            stat_list = list(self.stats.keys())
            msg = "   Random listing order was used\n"

        for selection in sel_list:
            stat_list, msg = self.eval_print_amount(selection, stat_list, msg)

        count = len(stat_list)

        if not stat_list:
            return 0, stat_list
        print(msg, file=self.stream)
        if count < len(self.stats):
            width = 0
            for func in stat_list:
                if  len(func_std_string(func)) > width:
                    width = len(func_std_string(func))
        return width+2, stat_list

    def print_stats(self, *amount):
        for filename in self.files:
            print(filename, file=self.stream)
        if self.files:
            print(file=self.stream)
        indent = ' ' * 8
        for func in self.top_level:
            print(indent, func_get_function_name(func), file=self.stream)

        print(indent, self.total_calls, "function calls", end=' ', file=self.stream)
        if self.total_calls != self.prim_calls:
            print("(%d primitive calls)" % self.prim_calls, end=' ', file=self.stream)
        print("in %.3f seconds" % self.total_tt, file=self.stream)
        print(file=self.stream)
        width, list = self.get_print_list(amount)
        if list:
            self.print_title()
            for func in list:
                self.print_line(func)
            print(file=self.stream)
            print(file=self.stream)
        return self

    def print_callees(self, *amount):
        width, list = self.get_print_list(amount)
        if list:
            self.calc_callees()

            self.print_call_heading(width, "called...")
            for func in list:
                if func in self.all_callees:
                    self.print_call_line(width, func, self.all_callees[func])
                else:
                    self.print_call_line(width, func, {})
            print(file=self.stream)
            print(file=self.stream)
        return self

    def print_callers(self, *amount):
        width, list = self.get_print_list(amount)
        if list:
            self.print_call_heading(width, "was called by...")
            for func in list:
                cc, nc, tt, ct, callers = self.stats[func]
                self.print_call_line(width, func, callers, "<-")
            print(file=self.stream)
            print(file=self.stream)
        return self

    def print_call_heading(self, name_size, column_title):
        print("Function ".ljust(name_size) + column_title, file=self.stream)
        # print sub-header only if we have new-style callers
        subheader = False
        for cc, nc, tt, ct, callers in self.stats.values():
            if callers:
                value = next(iter(callers.values()))
                subheader = isinstance(value, tuple)
                break
        if subheader:
            print(" "*name_size + "    ncalls  tottime  cumtime", file=self.stream)

    def print_call_line(self, name_size, source, call_dict, arrow="->"):
        print(func_std_string(source).ljust(name_size) + arrow, end=' ', file=self.stream)
        if not call_dict:
            print(file=self.stream)
            return
        clist = sorted(call_dict.keys())
        indent = ""
        for func in clist:
            name = func_std_string(func)
            value = call_dict[func]
            if isinstance(value, tuple):
                nc, cc, tt, ct = value
                if nc != cc:
                    substats = '%d/%d' % (nc, cc)
                else:
                    substats = '%d' % (nc,)
                substats = '%s %s %s  %s' % (substats.rjust(7+2*len(indent)),
                                             f8(tt), f8(ct), name)
                left_width = name_size + 1
            else:
                substats = '%s(%r) %s' % (name, value, f8(self.stats[func][3]))
                left_width = name_size + 3
            print(indent*left_width + substats, file=self.stream)
            indent = " "

    def print_title(self):
        print('   ncalls  tottime  percall  cumtime  percall', end=' ', file=self.stream)
        print('filename:lineno(function)', file=self.stream)

    def print_line(self, func):  # hack: should print percentages
        cc, nc, tt, ct, callers = self.stats[func]
        c = str(nc)
        if nc != cc:
            c = c + '/' + str(cc)
        print(c.rjust(9), end=' ', file=self.stream)
        print(f8(tt), end=' ', file=self.stream)
        if nc == 0:
            print(' '*8, end=' ', file=self.stream)
        else:
            print(f8(tt/nc), end=' ', file=self.stream)
        print(f8(ct), end=' ', file=self.stream)
        if cc == 0:
            print(' '*8, end=' ', file=self.stream)
        else:
            print(f8(ct/cc), end=' ', file=self.stream)
        print(func_std_string(func), file=self.stream)

class TupleComp:
    """This class provides a generic function for comparing any two tuples.
    Each instance records a list of tuple-indices (from most significant
    to least significant), and sort direction (ascending or decending) for
    each tuple-index.  The compare functions can then be used as the function
    argument to the system sort() function when a list of tuples need to be
    sorted in the instances order."""

    def __init__(self, comp_select_list):
        self.comp_select_list = comp_select_list

    def compare (self, left, right):
        for index, direction in self.comp_select_list:
            l = left[index]
            r = right[index]
            if l < r:
                return -direction
            if l > r:
                return direction
        return 0


#**************************************************************************
# func_name is a triple (file:string, line:int, name:string)

def func_strip_path(func_name):
    filename, line, name = func_name
    return os.path.basename(filename), line, name

def func_get_function_name(func):
    return func[2]

def func_std_string(func_name): # match what old profile produced
    if func_name[:2] == ('~', 0):
        # special case for built-in functions
        name = func_name[2]
        if name.startswith('<') and name.endswith('>'):
            return '{%s}' % name[1:-1]
        else:
            return name
    else:
        return "%s:%d(%s)" % func_name

#**************************************************************************
# The following functions combine statists for pairs functions.
# The bulk of the processing involves correctly handling "call" lists,
# such as callers and callees.
#**************************************************************************

def add_func_stats(target, source):
    """Add together all the stats for two profile entries."""
    cc, nc, tt, ct, callers = source
    t_cc, t_nc, t_tt, t_ct, t_callers = target
    return (cc+t_cc, nc+t_nc, tt+t_tt, ct+t_ct,
              add_callers(t_callers, callers))

def add_callers(target, source):
    """Combine two caller lists in a single list."""
    new_callers = {}
    for func, caller in target.items():
        new_callers[func] = caller
    for func, caller in source.items():
        if func in new_callers:
            if isinstance(caller, tuple):
                # format used by cProfile
                new_callers[func] = tuple([i[0] + i[1] for i in
                                           zip(caller, new_callers[func])])
            else:
                # format used by profile
                new_callers[func] += caller
        else:
            new_callers[func] = caller
    return new_callers

def count_calls(callers):
    """Sum the caller statistics to get total number of calls received."""
    nc = 0
    for calls in callers.values():
        nc += calls
    return nc

#**************************************************************************
# The following functions support printing of reports
#**************************************************************************

def f8(x):
    return "%8.3f" % x

#**************************************************************************
# Statistics browser added by ESR, April 2001
#**************************************************************************

if __name__ == '__main__':
    import cmd
    try:
        import readline
    except ImportError:
        pass

    class ProfileBrowser(cmd.Cmd):
        def __init__(self, profile=None):
            cmd.Cmd.__init__(self)
            self.prompt = "% "
            self.stats = None
            self.stream = sys.stdout
            if profile is not None:
                self.do_read(profile)

        def generic(self, fn, line):
            args = line.split()
            processed = []
            for term in args:
                try:
                    processed.append(int(term))
                    continue
                except ValueError:
                    pass
                try:
                    frac = float(term)
                    if frac > 1 or frac < 0:
                        print("Fraction argument must be in [0, 1]", file=self.stream)
                        continue
                    processed.append(frac)
                    continue
                except ValueError:
                    pass
                processed.append(term)
            if self.stats:
                getattr(self.stats, fn)(*processed)
            else:
                print("No statistics object is loaded.", file=self.stream)
            return 0
        def generic_help(self):
            print("Arguments may be:", file=self.stream)
            print("* An integer maximum number of entries to print.", file=self.stream)
            print("* A decimal fractional number between 0 and 1, controlling", file=self.stream)
            print("  what fraction of selected entries to print.", file=self.stream)
            print("* A regular expression; only entries with function names", file=self.stream)
            print("  that match it are printed.", file=self.stream)

        def do_add(self, line):
            if self.stats:
                self.stats.add(line)
            else:
                print("No statistics object is loaded.", file=self.stream)
            return 0
        def help_add(self):
            print("Add profile info from given file to current statistics object.", file=self.stream)

        def do_callees(self, line):
            return self.generic('print_callees', line)
        def help_callees(self):
            print("Print callees statistics from the current stat object.", file=self.stream)
            self.generic_help()

        def do_callers(self, line):
            return self.generic('print_callers', line)
        def help_callers(self):
            print("Print callers statistics from the current stat object.", file=self.stream)
            self.generic_help()

        def do_EOF(self, line):
            print("", file=self.stream)
            return 1
        def help_EOF(self):
            print("Leave the profile brower.", file=self.stream)

        def do_quit(self, line):
            return 1
        def help_quit(self):
            print("Leave the profile brower.", file=self.stream)

        def do_read(self, line):
            if line:
                try:
                    self.stats = Stats(line)
                except OSError as err:
                    print(err.args[1], file=self.stream)
                    return
                except Exception as err:
                    print(err.__class__.__name__ + ':', err, file=self.stream)
                    return
                self.prompt = line + "% "
            elif len(self.prompt) > 2:
                line = self.prompt[:-2]
                self.do_read(line)
            else:
                print("No statistics object is current -- cannot reload.", file=self.stream)
            return 0
        def help_read(self):
            print("Read in profile data from a specified file.", file=self.stream)
            print("Without argument, reload the current file.", file=self.stream)

        def do_reverse(self, line):
            if self.stats:
                self.stats.reverse_order()
            else:
                print("No statistics object is loaded.", file=self.stream)
            return 0
        def help_reverse(self):
            print("Reverse the sort order of the profiling report.", file=self.stream)

        def do_sort(self, line):
            if not self.stats:
                print("No statistics object is loaded.", file=self.stream)
                return
            abbrevs = self.stats.get_sort_arg_defs()
            if line and all((x in abbrevs) for x in line.split()):
                self.stats.sort_stats(*line.split())
            else:
                print("Valid sort keys (unique prefixes are accepted):", file=self.stream)
                for (key, value) in Stats.sort_arg_dict_default.items():
                    print("%s -- %s" % (key, value[1]), file=self.stream)
            return 0
        def help_sort(self):
            print("Sort profile data according to specified keys.", file=self.stream)
            print("(Typing `sort' without arguments lists valid keys.)", file=self.stream)
        def complete_sort(self, text, *args):
            return [a for a in Stats.sort_arg_dict_default if a.startswith(text)]

        def do_stats(self, line):
            return self.generic('print_stats', line)
        def help_stats(self):
            print("Print statistics from the current stat object.", file=self.stream)
            self.generic_help()

        def do_strip(self, line):
            if self.stats:
                self.stats.strip_dirs()
            else:
                print("No statistics object is loaded.", file=self.stream)
        def help_strip(self):
            print("Strip leading path information from filenames in the report.", file=self.stream)

        def help_help(self):
            print("Show help for a given command.", file=self.stream)

        def postcmd(self, stop, line):
            if stop:
                return stop
            return None

    if len(sys.argv) > 1:
        initprofile = sys.argv[1]
    else:
        initprofile = None
    try:
        browser = ProfileBrowser(initprofile)
        for profile in sys.argv[2:]:
            browser.do_add(profile)
        print("Welcome to the profile statistics browser.", file=browser.stream)
        browser.cmdloop()
        print("Goodbye.", file=browser.stream)
    except KeyboardInterrupt:
        pass

# That's all, folks.

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Over the past 35 years, we have designed, built or restructured some of the most powerful news and journalism companies in the world.

We replace the traditional TV news ‘crew’ with one highly trained journalist, working alone with nothing but an iPhone.

No more TV news ‘crews’, no editors and no field producers.

This is television news done the way newspaper journalism is done – one reporter with their electronic pad and pencil.

In doing this, we can cut the cost of production by as much as 75% while increasing ratings and audience engagement.

In the place of conventional TV news ‘packages’ – ie, reporter stand up, interview, b-roll, man on the street, we marry great journalism with Netflix and Hollywood storytelling.

It’s a combination that works.

We have taken most of our clients to #1 in their respective markets.

And it’s not just for news. Any company, any profit, any NGO and anyone else who is online needs to tell their story in compelling yet cost-effective video. We can teach you to do that. Either in person or virtually.

EXAMPLES OF WHAT WE CAN TEACH YOUR STAFF TO PRODUCE

ITAY HOD

Itay Hod, MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2018.

Because he works alone, with only an iPhone, he was able to embed himself with a homeless family.

Here’s the story he produced in a one-day turn.

KIET DO

Kiet Do, an MMJ with KPIX/CBS in San Francisco, took the 5-Day Intensive Video Storytelling Bootcamp in 2021.

Here is a story he produced, all on his own, with only an iPhone and in a one-day turn.

TAYLOR SCHAUB

Taylor Schaub, an MMJ with Spectrum News 1 in LA, took the 5-Day Intensive Video Storytelling Bootcamp in 2023.

Here is a story he turned in only one day, using only an iPhone. It was the first video story he ever did and it was nominated for an Emmy.

THE BOOTCAMP

How do we convert stations and whole networks to working in this way?

Since 1988, we have run intensive 5-Day Video Storytelling Bootcamps

We have done these all over the world.

These are hands-on bootcamps, and participants learn an entirely new way of creating TV news stories.

-We shoot at a 3:1 ratio or lower, so turnaround times are fast.

-We go directly from camera to timelilne and edit – no written scripts.  We work in the medium of pictures and sound.

-We are entirely character-driven.

-We are driven by pictures and real events.

-We are focused almost entirely on ’the viewer experience’.

Since 1988, more than 70,000 journalists around the world have taken our bootcamps, either in person on virtualy.

Case Studies

CBS Case Study Logos
CBS News

We have started to work with CBS News, bringing our ideas of character-driven storytelling to one of the most successful and biggest networks in the United States. Since beginning to work with them ratings have climbed and more importantly, audience engagement is through the ceiling.

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NYT Case Study Logos
New York Times Television

We started New York Times Television in 1990 and it was the first paper to be brought into the world of TV. It quickly became one of the most successful non-fiction production companies in the United States. The series and documentaries we produced won many awards including multiple Emmys.

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BBC Case Study Logos
The BBC

We have been working with the BBC since the year 2000 helping to convert their national news network to our visual storytelling technique. Most recently we have trained teams from their sports, documentaries, and comedy divisions to make character-driven stories using only smartphones.

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Spectrum Case Study Logos
Spectrum News

For the past five years we have worked with Spectrum News to introduce and train their journalists on visual, character driven storytelling using smartphones helping to create a different kind of local news for their network of 24-Hour News Stations across the United States.

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UN Case Study Logos
The United Nations

In 2006, we were approached by the United Nations. Rather than rely on news outlets, it would be much easier to train the field operatives to produce their own stories. We spent two years working with the UN, training more than 100 of their staff in bootcamps in Geneva and Nairobi.

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Star Ledger Case Study Logos
The Newark Star-Ledger

We trained 50 print reporters at the paper to shoot and tell their own stories, in conjunction with their print work. We built a TV newsroom in their existing print newsroom – you could not ask for a better set and they began to live stream their stories in conjunction with their print work.

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Mcgraw Hill Case Study Logos
Mcgraw Hill

We spent two years with McGraw Hill, training more than 150 of their staffers, making them completely video literate. McGraw/Hill media properties we transit included Business Week, Aviation Week, (what was the name of the architecture magazine), and JD Power and Associates.

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VOA Case Study Logos
Voice of America

In 1990, we were approached by The Voice of America, the official broadcasting agency for the United States Government. When we met with VOA, they were only a short wave radio broadcaster, but working with them, we took them into television, launching VOA-TV.

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Oyster Case Study Logos
Oyster Yachts

British based Oyster Yachts makes some of the finest yachts in the world. Like every other company, they had to find a way to feed the never-ending video demands of social media – sites like Instagram and TikTok. We trained the Oyster staff to tell their own stories, using only iPhones.

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SEPA Case Study Logos
Scottish Environmental Protection Agency

We were approached by SEPA, the Scottish Environmental Protection Agency because they had to continually find a way to ‘feed the media beast’. The result was that SEPA was able to tell their own stories, whenever they wanted, and at almost no additional cost.

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Michael on Media

Michael Rosenblum has been writing about the media since 1988. His work and ideas have appeared in The Guardian, The Huffington Post, Ilkeston Life and many other publications.

He has been blogging regularly for the past 35 years on this subject. Having taught media studies at Columbia University, NYU and now the University of Oxford, he is considered an expert on this subject.

Continue reading this post or look back at previous posts.

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Do You Have Questions About Learning Video Skills?

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