In Newcastle, The Sky’s The Limit


Back to Newcastle

This week Lisa and I are running a VJ bootcamp with Sky, the UK broadcaster.

We’re in Newcastle, in Northern England where Sky is going to launch a local broadband based television (if that’s the right word) station.

It’s going to be entirely VJ-supplied and we’re here to train the VJs on how to work on their own, but more to the point, on how to deliver excellent content every single time.

Yesterday they were busy cutting the carrots.

Today, Fluffy May Die!

Michael Rosenblum

For more than 30 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.