Welcome to The Edit Suite (in the hall)

 

Here is what a ‘professional’ TV video editing suite looks like.

It costs about $500,000.

It’s very complicated – and hard to move around.

We are here in Geneva this week at UN headquarters.

We’ve trained and equipped 25 UN public information officers to shoot and edit their own video and TV for air.

That makes us one of the biggest broadcast operations in Switzerland.

We don’t have any of these edit suites.

Here are ours:

Final Cut on a laptop is as powerful, if not more powerful than most of the edit suites currently in use by conventional broadcast operations.

Yet its cheaper, simpler and mobile.

When these people leave tomorrow, we’re going to add another 25 ‘camera crews’ and 25 ‘edit suites’ around the world to the UN’s information arsenal.

Why some stations such as NJN would rather go out of business rather than adopt this model is beyond me.

 

Michael Rosenblum

For more than 30 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.