A Great Story, A Crap Video & A Business Opportunity

[youtube]http://www.youtube.com/watch?v=DhEAr8xMryk[/youtube]

or… a really bad music video…

Yesterday, Lisa and I ran a very successful live webinar on ‘How To Start Your Own Production Company’.

The core, beyond the legal stuff, is ‘where do you find the clients’.

Today, I am going to show you a great example of how you find a client and what you can offer to them.

Above is a video I saw on the Guardian website.

The article was pretty interesting (at least to me, being a total history geek).

“Would the battle of Agincourt have turned out differently if the French had worn lighter armour? Perhaps, say researchers who have discovered that the heavy steel-plate armour worn by the French would have exhausted them before the fight with the English had even started.

Despite having so clear and compelling (to a few) story, and total access to 100% of the content, The University of Leeds then proceeded to make an absolutely unwatchable music video.

Stupid?

That would be kind.

Idiotic?

Perhaps.

Tragic waste of potential?

For sure.

Someone in need of some good video making and producing capability?

I would think so.

The University of Leeds has a great story to tell here in video.

And they’ve got all the elements (and apparently) all of the equipment they need to do it.

And they have a ready audience – The Guardian (the most widely read online newspaper site in the UK – with even more viewers in the US), is ready to carry it.

So why do they take all this potential to make something really compelling and turn it into a crap music video?

Probably because they don’t know what they are doing when it comes to video.

But you do.

So tell them.

Get in touch with them and tell them that YOU can solve their problem.

You can see that they have great potential that is being squandered (and their brand sullied by the way), but YOU can fix it. YOU can help them.

Clearly, they need it.

And indeed it is tragic.

My guess is that if they have this story they have messed up, they probably have 100 other equally interesting stories that, with a bit of skillful storytelling and writing and producing, could also be turned compelling content (as opposed to this annoying piece of drek).

What do they want? They want to tell their story to the world. They want to promote the University of Leeds and all the cool stuff it is doing.

YOU can help them to do that (for a fee, of course – but look how much money they must have wasted on this piece of crap).

Get to it!

 

University of Leeds, Leeds LS2 9JT, UK

 

Michael Rosenblum

For more than 30 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.