I stole this shot from The NYÂ Times….
It was inevitable.
Youtube and online video chow through material.
Today, people are uploading to Youtube at a breathtaking rate of 35 hours of video a minute.
A minute.
Conventional production companies take 20 weeks to turn out one hour something like The Real Housewives of Atlanta.
This is a disparity that could not go on forever.
Particularly in a world in which all it takes to produce video content is an HD video camera (about $800), iMovie11 (free), some studio space and a bit of training.
The Revolution is gaining traction and now fiction is in play.
Anyone can make a fiction film or a TV or web series.
Is it any good?
Who knows?
One only finds out by trying.
But when you cut the cost of creating a pilot from the $250,000 that conventional TV production companies and Hollywood studios spend to a few hours of the time of a few young creative people, the odds on getting a hit grow astronomically.
Google (Youtube’s owner) is not stupid.
They see this as an explosive growth area and they are getting in early.
A few months ago they bought hip digital indy content maker NextNewNetworks for an estimated $50 million.
Now, they’re seeding the fertile fields of creativity even more.
We’re all for this.
What we bring to the party is the training.
Even after Gutenberg invented the printing press, you couldn’t just hand out pencils to the peasants of Germany and say ‘go write novels’.
You had to teach them to be print literate.
We’re here to teach you to be video literate.
But once you start to get the basics under your belt, start making content.
Post it.
Here and elsewhere.
If you’re any good, we’re going to do all we can to promote you.
Clearly, there’s a growing market for it.
