Doesn’t really matter where he goes now…
Today I want to talk to you about one of the most important aspects of making a compelling video and that is casting – or having a character.
We are storytellers.
Even if we’re going news stories or going to Rwanda to talk about a war, we are storytellers.
If you don’t tell a story, you can’t hold someone’s attention – that’s human nature.
And great stories are about people – not concepts or even events.
Since the days of Homer, (and probably before) storytelling has been about people.
Even if we’re trying to deliver information or history, if we wrap it in a personal story, it has the power to hold our attention – to capture our attention.
The Iliad may be the story of the The Trojan War, but it’s really the story of Agamemnon and Achilles.
Without them, the story would not have survived 3,000 years.
Below are two stories shot in the UK by two different news teams on the very same story.
One of them, the first, was done by ITV, the biggest commercial network in the UK.
It is done in the conventional news style. You will recognize it right away.
The second was done by Rob Glass, a VJ we trained at The BBC.
It is entirely character driven (and done entirely by Glass alone).
You watch the two. Then tell me, which one ‘sticks’ with you.
I am not saying Glass’ piece will last 3,000 years. But then again, who knows?
[youtube]http://www.youtube.com/watch?v=OJf2DdkrIMs&feature=player_embedded[/youtube]ITV
[youtube]http://www.youtube.com/watch?v=WxJ2XoUkDNY&feature=player_embedded[/youtube]
BBC
