Are you watching us in DC or on Long Island?
Two years ago we entered into a partnership with Verizon and their FiOS network in the DC area
to produce hyperlocal content for FiOS users.
In 1992, when we did NY1 for Time/Warner the idea was that the only way you could see NY1 was to
have Time/Warner cable.
Our hyperlocal content for Verizon is much the same – but the technology has changed since then.
A lot.
Whereas NY1 ran out of a massive studio and office space on 42nd Street, Push/Pause has no studio
and no formal office space.
We use all VJs all the time. They are journalists so they are in the field, shooting, reporting, editing and uploading.
NY1 was a bit step up. Whereas most local TV news operations have 250+ employees to field 6-8 crews and reporters
in any given time slot, NY1 fielded 42 VJs with a support staff of another 60 odd people. It was good, but with Push/Pause
we have gone much better.
FiOS1 in DC, where Push/Pause airs is now in the top 20% of all FiOS channel content. It’s a pretty remarkable achievement for
so novel and aggressive a concept. So successful, in fact, that Verizon Executive in Charge Michelle Webb is taking the concept, and us,
into Long Island.
Our Long Island based VJs all report in to one Senior Producer, Vivian Hernandez- Ortiz, formerly with ABC News.
They upload their stories direct to an ftp server, where the shows are assembled and sent back to Verizon for transmission.
My team at Rosenblum & Associates has shown that a focus on both innovative technology and creative storytelling can deliver audiences. We’ve be up on FiOS1 in LI for three weeks and gotten nothing but positive responses to the show….
