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Rosenblum Associates. Welcome.

Since 1988, we have been on the cutting edge of the VJ Revolution.

We have trained thousands of people around the world to express themselves through video. We have converted conventional television networks globally, saving tens of millions of dollars. We have produced hundreds of hours of content in this way.

When television was first invented in 1939 it did not come with an instruction manual. There was no law cast in stone that said you must have a cameraman, a soundman, a producer and an editor. These jobs grew up as a function of a technology that was expensive, complicated and big.

Today, a broadcast video camera can be had for a few hundreds of dollars if not less. They are lightweight, easy to use, almost point and shoot. Broadcast quality editing rooms which once cost a half million dollars are now a bit of software in a laptop. And they can be operated by any 9-year-old.

This revolution in technology is followed by a revolution in production. Where it once required a crew to produce television and video, it now only requires a single person. Where it was once vastly expensive to make TV, it can now be done for the same cost as word processing, and about the same level of technical difficulty.

This is the Videojournalism
or VJ Revolution.

A single person with a single vision married to inexpensive, lightweight technology. Once this meant a writer and a pencil, a painter and a brush and canvas. Now it means a VJ and a camera and laptop.

Just as anyone can sit down and write a novel once they learn how to read and write, so too can anyone sit down and produce television and video, once they are taught how to do it. This is what we do: an entirely new paradigm for television and video production for an entirely new world of video content and demand: broadcast, cable, broadband, wireless, cellphone and beyond.