CUT COSTS & IMPROVE QUALITY
Dutch Public TV – national network conversion
The average local TV Newsroom may have upwards of 150 employees but put only 6-8 camera crews on the streets every day. This makes no sense. We train the entire staff to shoot, edit, report, produce and upload video; equip them with digital cameras and laptop edits and put them on the streets where they belong. Now instead of having 6-8 cameras on the street you can have 30-40, and cut your cost of production by 50% or more at the same time.
It works.
More coverage
Lower cost
In 2000, Rosenblum Associates entered into a long-term contract to completely change the nature of television news in the UK. For four years we trained, equipped and fielded more than 650 VJs across the UK for The BBC’s national news network. When we came to the BBC, they covered the entire UK on a daily basis with 84 conventional beta crews. Now they cover the entire UK on a daily basis with more than 750 cameras. A massive, fundamental change.
BBC -National network conversion
This is the VJ Revolution in the TV Newsroom.
Reporters carry their own small format DV cameras, shoot and report all their own stories, and edit them on inexpensive laptops in the field or in the newsroom.
- no cameramen
- no soundmen
- no producers
- no on air ‘talent’.
Just digital reporters equipped with state of the art equipment.
The results?
- A 50%+ reduction in costs
- More cameras in the field
- More Edit rooms in play
- Faster turnarounds
- “Freedom to fail” and to take risks
- Personal Authorship
- Better product on the air
Our Clients Include
- McGraw-Hill, Inc.
- Conde Nast
- GSA.gov
- The Voice of America
- Radio Free Europe
- National Oceanographic and Atmospheric Administration
- The Newark Star Ledger
- The Government of St. Kitts and Nevis
- TV3 Norway
- DR/ Denmark
- KGTV
- The BBC
- ARD/Germany
- TV4 Sweden
- TVL Belgium
- Dutch Public TV
- KRON/San Francisco
- WKRN Nashville
- Oxygen Media
- The Voice Of America
- The Daily Show
- The Colbert Report
- NY1
- Channel1 London
- TeleZuri/Switzerland
- New York Times TV
- Eritean Television
- Sri Lanka Business Channel
- Pfizer Pharmaceuticals
- The Rockefeller Foundation
- And many more…
Management Training
A weekend or 2 day seminar on how the “Videojournalism” paradigm is applied to working newsrooms and production companies. Learn the basics of re-architecting of television production, including equipment, server technology, the ‘editless’ suite, training options and implementation. from $1750
Digital News Affairs – A Global Digital Conference
Each year we run a 2-day digital seminar in Brussels, Belgium where we bring together the world’s leaders in the Digital Revolution. Besides the seminars and conferences, we also present a $15,000 prize for the best Videojournalist piece in the world.
DNA2009 in Brussels, Belgium
Please contact us for more information.
