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Look Me In The Eye When You Say That

19th March

The videos above were produced for the GOP.

I think the idea was to make the GOP more attractive to ‘young voters’.

I don’t know if they work or not, but I can tell the GOP one thing that does not work
and that is the idea that the speaker makes no eye contact with the viewer.

This is a very old (you can guess what kind of person they hired to produce these –
NOT young and hip) idea in conventional TV:  “Don’t look at the camera”.

This makes no sense whatsoever.

If you want to make a point with someone, you look directly at them.

Care to try a little experiment at home?
Say something really important to your wife or husband or kids, but stare off about 30 degrees to the left.
Refuse to make eye contac with them at all.
Watch what happens.

They will either walk away … Read More »


A New Kind of Magazine Journalist

14th March

Last week, I found myself at The Oval, in London.

As an American, I had no idea what “The Oval” was, but as soon as I told the taxi driver he knew. “Cricket!” he said.

For me, “cricket” goes with Jiminy, but as anyone in the UK knows, The Oval, now known as The Kia Oval, thanks to commercial sponsorship, is an international cricket ground in Kennington, London. Cricket the game, not the insect.

I was at The Oval to teach the staff of The Cricketer Magazine to shoot video on their iPhones.

The Cricketer is a monthly English cricket magazine, founded in 1921 by Sir Pelham Walker, the ex-England captain turned writer. It’s a print publication, and has been for more than 90 years.

But we don’t live in a world of print anymore; we live in a world of screens. The average American (and the average … Read More »


The Power of Storytelling

13th March

There is no point in taking all the time and effort required to find, shoot, script and edit a video piece if in the end no one wants to watch it.

You may start with a great opening shot, once the impact of that is gone, what is the motivation for someone to stick with the story until the end?

If you’re counting on the ‘importance’ of the information you are offering, forget it.

How many times have you started a video and then dumped out because it was ‘boring’?  A lot of the time?  Most people do.
What holds people’s attention in a video or a film (or a novel for that matter) is what we call Arc of Story.
A hook in the beginning and a reason to stay until the end.
This, plus a great character are the pillars of great storytelling, and … Read More »


First Google Glass Master Class at Guardian

5th March

More than 70 people turned out to see ‘Glass’

LONDON:  Last night we ran the first Google Glass Master Class with The Guardian newspaper in London, at their offices.

Glass, for those who are not yet familiar with it, is Google’s latest and most interesting piece of new technology.

It is called ‘wearable tech’, that is, you wear it.  They are, at first glance, a pair of glasses that have a small camera/screen combination built into them that hangs in front of your eye.

 

They are still in a kind of beta test phase.  Only 10,000 have been sold to a group of Google Glass Explorers. You have to apply for the opportunity.

Having been an Explorer now for several months, I think I can fairly say that this is going to happen.

The best way to explain this is to say that this is like … Read More »


Seeing The World Through Glass

20th February

Next week I am going to give a series of seminars on Google Glass in London.
(Feel free to attend!)

In order to get ready for this, I have been wearing (using?) Glass for the past two months.

It is an ‘interesting’ experience. And, while you can’t get Glass yet (unless you are an ‘explorer’ and want to pay $1500), there are now, apparently, a plethora of competitors and imitators in the works. I expect that within the next year or two we are going to see lots of ‘Glass’ and similar devices.

Based on my own experiences, this is going to be big. Very big. And I am not sure as to what the ramification of all this will be. There are lots of privacy issues, (among other things) that the introduction and adoption of Glass and its like are going to raise.

First, … Read More »


RTE Raises the iPhone Bar

11th February

@philipbromwell shoots and astonishing broadcast piece with an iPhone for RTE/Ireland

@GlenBMulcahy has always been on the cutting edge of the use of new technologies for broadcast and journalism, but now he takes RTE to an entirely new level of quality.

Take a good look at this and tell me that iPhone is not broadcast quality.

Copyright Michael Rosenblum 2014


Now It’s All iPhone All The Time

25th January

Dublin Dockers by Philip Bromwell, RTE/Ireland

There is no question that the iPhone is a real game-changer for video – and apparently for television.

We have done an increasing number of video trainings with iPhones only – most recently for the new London Live
24-hour local news channel in London.  For that one, we trained newspaper reporters from The Independent and
The London Evening Standard to shoot videos for the channel.

We have also trained United Nations field operatives to shoot their own stories (and edit them) on iPhones.

The reason for this is simple:

If you are going to go out into the field and shoot a video, you have to take a video camera with you.
That’s a lot to drag around. A lot of gear to take.
It is often an impediment – no matter how small the cameras have become.

But everyone carries an iPhone with … Read More »


Now Produce from Anywhere and Everywhere

13th January

Skyping with Francisco in Ethiopia  

When I was a producer for CBS Sunday Morning (a million years ago), I lived on an airplane.

If you wanted to produce TV shows, you had to go to the place they were being made.

A few years later, when we started producing Trauma, Life in the ER for TLC, I was still living on a plane and spending my days and night in hospital ERs all over the country.

Television production and travel went hand in hand.

But television is very much the child of technology and as the technology has improved and changed, so too has the manner in which we produce TV shows.

We are currently in production in about 5 locations around the world on a number of different series; from Chad to Ethiopia to New Jersey.  There was a time when shooting a series … Read More »


Lessons from Amazon.com

10th January

 

I am reading The Everything Store by Brad Stone, the definitive biography of both Jeff Bezos and Amazon.com

You can’t separate the two.

Stone has done a masterful job of portraying Bezos and what makes him so successful.

More than anything else (and there is a lot of else), Bezos has from the beginning an uncanny ability to look at new technologies (in this case, the arrival of the Internet) and see the potential long before anyone else. In this case, online transactions.

But his genius goes far further.

Leaving an extremely high-paying job on Wall Street, and a successful career at an early age, Bezos sets out to be one of the first Internet entrepreneurs in the then-new field of online commerce.

I am old enough to remember when the very idea of online commerce was a dirty word, and early adapters to the web … Read More »


Google Glass – The Seminar (in London)

8th January

 

A few months ago, we were fortunate enough to be able to get our hands on one of the first pair of Google Glass.

They were released in limited numbers, mostly to web developers, as part of the “Explorer” project.

The idea was for people who might use these in the future to experiment with them and see what they thought.

The experiment is over.

We can report back that we feel that Google Glass (or Glass) is going to be a fundamental game-changer, along the lines of the 2007 introduction of Apple’s iPhone.

The world of online media, video and social networking will never be the same again.

Glass is often called ‘wearable’ technology.

While you do wear it, we think this term is inadequate. I would rather call this ‘immersible technology’.  That is because the user is ‘immersed’ in the web 100% of the time.

Because … Read More »





Michael's Blog




Every day Michael Rosenblum blogs about the latest developments in the world of video and the media as well as future trends in technology and equipment.



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The Guardian
The Huffington Post

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