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	<title>Comments on: Maybe Monetizing Is Not The Answer</title>
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	<link>http://www.rosenblumtv.com/?p=4238</link>
	<description>The digital video revolution starts here.</description>
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		<title>By: christina</title>
		<link>http://www.rosenblumtv.com/?p=4238&#038;cpage=1#comment-6484</link>
		<dc:creator>christina</dc:creator>
		<pubDate>Mon, 01 Mar 2010 04:42:39 +0000</pubDate>
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		<description>Simply put: that was a time before MARKETING really took off (or before it was used by groups other than religious bodies). The world is a different place since marketers came in and told us we need all this STUFF to be happy.</description>
		<content:encoded><![CDATA[<p>Simply put: that was a time before MARKETING really took off (or before it was used by groups other than religious bodies). The world is a different place since marketers came in and told us we need all this STUFF to be happy.</p>
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		<title>By: Michael Rosenblum</title>
		<link>http://www.rosenblumtv.com/?p=4238&#038;cpage=1#comment-6099</link>
		<dc:creator>Michael Rosenblum</dc:creator>
		<pubDate>Wed, 20 Jan 2010 22:56:41 +0000</pubDate>
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		<description>Or add substance to their lives...</description>
		<content:encoded><![CDATA[<p>Or add substance to their lives&#8230;</p>
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		<title>By: Dart</title>
		<link>http://www.rosenblumtv.com/?p=4238&#038;cpage=1#comment-6097</link>
		<dc:creator>Dart</dc:creator>
		<pubDate>Wed, 20 Jan 2010 22:20:57 +0000</pubDate>
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		<description>Well said. It&#039;s said that people will pay a character from Jersey Shore $15,000 to come to their party, rather than paying someone to add substance to their event. I suppose the need for salvation doesn&#039;t come until faced with tragedy.</description>
		<content:encoded><![CDATA[<p>Well said. It&#8217;s said that people will pay a character from Jersey Shore $15,000 to come to their party, rather than paying someone to add substance to their event. I suppose the need for salvation doesn&#8217;t come until faced with tragedy.</p>
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		<title>By: Michael Rosenblum</title>
		<link>http://www.rosenblumtv.com/?p=4238&#038;cpage=1#comment-6093</link>
		<dc:creator>Michael Rosenblum</dc:creator>
		<pubDate>Wed, 20 Jan 2010 13:24:41 +0000</pubDate>
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		<description>Dear Fosca
Let me recommend a wonderful book on this by William Manchester entitled: A World Lit Only by Fire.
I think you will enjoy it.
m</description>
		<content:encoded><![CDATA[<p>Dear Fosca<br />
Let me recommend a wonderful book on this by William Manchester entitled: A World Lit Only by Fire.<br />
I think you will enjoy it.<br />
m</p>
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		<title>By: fosca</title>
		<link>http://www.rosenblumtv.com/?p=4238&#038;cpage=1#comment-6090</link>
		<dc:creator>fosca</dc:creator>
		<pubDate>Wed, 20 Jan 2010 08:12:29 +0000</pubDate>
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		<description>i think you got something terribly wrong with the building of cathedrals part of your article. i doubt that many who had a chance to decide worked for those buildings to find or gain salvation. the places were for many the only employment where they could earn money supporting their family or repay catholic church invented debts. maybe it is a different story with the first blogger by the name of luther who translated the bible. anyhow whenever the church is mentioned in whichever text alarm signals start flashing with me and 
http://af.reuters.com/article/oddlyEnoughNews/idAFTRE60I02P20100119
rightly so it seems</description>
		<content:encoded><![CDATA[<p>i think you got something terribly wrong with the building of cathedrals part of your article. i doubt that many who had a chance to decide worked for those buildings to find or gain salvation. the places were for many the only employment where they could earn money supporting their family or repay catholic church invented debts. maybe it is a different story with the first blogger by the name of luther who translated the bible. anyhow whenever the church is mentioned in whichever text alarm signals start flashing with me and<br />
<a href="http://af.reuters.com/article/oddlyEnoughNews/idAFTRE60I02P20100119" rel="nofollow">http://af.reuters.com/article/oddlyEnoughNews/idAFTRE60I02P20100119</a><br />
rightly so it seems</p>
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		<title>By: Nino</title>
		<link>http://www.rosenblumtv.com/?p=4238&#038;cpage=1#comment-6083</link>
		<dc:creator>Nino</dc:creator>
		<pubDate>Tue, 19 Jan 2010 14:38:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.rosenblumtv.com/?p=4238#comment-6083</guid>
		<description>I take my hat off to you Michael (even thou I don’t wear one) it takes guts to write something like this. I’m sure you can well imagine all the “I told you so” raising from everywhere.

The fact is that as far back as seven years ago we told you that it will never work. You used those suggestions as “we, the established veterans were jealous and afraid be put out of business by those with easy to use inexpensive toy cameras; according to you we were dinosaurs on our way to extinction”.

Care to reassess those statements?  

You never really stopped and listen to the voices of experience, as a consequence two things happened: you and your followers were wrong and we are still here doing better than ever. 

The problem was, and still is that, you business model was bad to begin with, actually you had no business model whatsoever, you just try to take off with your gut feeling. Most good business ventures start as gut feeling but before is turned into a business a business model is developed to see where will the money come from and why. You didn’t do that even thou we told you that you should.

The reality is that there’s plenty of money to be made on the web, but not in your way.

You used and oversaturated the web as a potential direct moneymaker instead of a venue to make money for existing products and businesses. You made a small attempt a few days ago to direct people toward business but I can tell you that most of your followers will never make it.

Fire away gang, just keep in mind that I haven&#039;t been wrong yet. Every one of my predictions since we first started these discussion with Michael over seven years ago came true. It&#039;s your future not mine.    

Large corporations have embraced the web as a new method to promote and communicate fast and easily with their clients and employees; and now that the quality of video on the web is better than ever they are spending small fortunes in using quality videos as a marketing tool.

Your mistake was in believing that “cheap” was the way to go. We’ve been telling you for years that in the grand scope of marketing and merchandising the cost of producing a quality video is a drop in a bucket. Over and over has been proven, with studies, that cheaply produced videos will have an adverse effect on the marketing potential of a product or service. Business people know that you need quality to sale a products and there’s no such thing as cheap quality. 

Those small companies that you were going after and who could never afford videos before the web still can not afford videos, no matter how cheap it is.

For the video creators there’s no money to be made in cheap; companies will always find somebody that can do it cheaper. Look at Craiglist, people are willing to work for nothing just to get some demos and experience. A company who doesn’t want to spend any money can have an unlimited supply of videographers willing to work for nothing for years to come.

For the small businesses like the mama and papa pizza place that you said will be the main source of revenue for CJs and VJs, the web has turned out to be a real pain in the rear and an additional expense that many could very well do without it. We are in a transitional period. Small businesses still must be listed in the older and traditional venues like yellow pages and newspaper ads, now add the “must be on the web” costs and these poor people are spending more money than ever without getting any significant increase in return.

Trained and skilled veterans did not go out of business like you predicted; most if not all are experiencing the biggest increase in business that they have seen in their career. This is not gut feeling, this is the happening truth.</description>
		<content:encoded><![CDATA[<p>I take my hat off to you Michael (even thou I don’t wear one) it takes guts to write something like this. I’m sure you can well imagine all the “I told you so” raising from everywhere.</p>
<p>The fact is that as far back as seven years ago we told you that it will never work. You used those suggestions as “we, the established veterans were jealous and afraid be put out of business by those with easy to use inexpensive toy cameras; according to you we were dinosaurs on our way to extinction”.</p>
<p>Care to reassess those statements?  </p>
<p>You never really stopped and listen to the voices of experience, as a consequence two things happened: you and your followers were wrong and we are still here doing better than ever. </p>
<p>The problem was, and still is that, you business model was bad to begin with, actually you had no business model whatsoever, you just try to take off with your gut feeling. Most good business ventures start as gut feeling but before is turned into a business a business model is developed to see where will the money come from and why. You didn’t do that even thou we told you that you should.</p>
<p>The reality is that there’s plenty of money to be made on the web, but not in your way.</p>
<p>You used and oversaturated the web as a potential direct moneymaker instead of a venue to make money for existing products and businesses. You made a small attempt a few days ago to direct people toward business but I can tell you that most of your followers will never make it.</p>
<p>Fire away gang, just keep in mind that I haven&#8217;t been wrong yet. Every one of my predictions since we first started these discussion with Michael over seven years ago came true. It&#8217;s your future not mine.    </p>
<p>Large corporations have embraced the web as a new method to promote and communicate fast and easily with their clients and employees; and now that the quality of video on the web is better than ever they are spending small fortunes in using quality videos as a marketing tool.</p>
<p>Your mistake was in believing that “cheap” was the way to go. We’ve been telling you for years that in the grand scope of marketing and merchandising the cost of producing a quality video is a drop in a bucket. Over and over has been proven, with studies, that cheaply produced videos will have an adverse effect on the marketing potential of a product or service. Business people know that you need quality to sale a products and there’s no such thing as cheap quality. </p>
<p>Those small companies that you were going after and who could never afford videos before the web still can not afford videos, no matter how cheap it is.</p>
<p>For the video creators there’s no money to be made in cheap; companies will always find somebody that can do it cheaper. Look at Craiglist, people are willing to work for nothing just to get some demos and experience. A company who doesn’t want to spend any money can have an unlimited supply of videographers willing to work for nothing for years to come.</p>
<p>For the small businesses like the mama and papa pizza place that you said will be the main source of revenue for CJs and VJs, the web has turned out to be a real pain in the rear and an additional expense that many could very well do without it. We are in a transitional period. Small businesses still must be listed in the older and traditional venues like yellow pages and newspaper ads, now add the “must be on the web” costs and these poor people are spending more money than ever without getting any significant increase in return.</p>
<p>Trained and skilled veterans did not go out of business like you predicted; most if not all are experiencing the biggest increase in business that they have seen in their career. This is not gut feeling, this is the happening truth.</p>
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		<title>By: Vanessa</title>
		<link>http://www.rosenblumtv.com/?p=4238&#038;cpage=1#comment-6080</link>
		<dc:creator>Vanessa</dc:creator>
		<pubDate>Tue, 19 Jan 2010 13:09:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.rosenblumtv.com/?p=4238#comment-6080</guid>
		<description>So will there ever be a time when Fame is not enough?  What would be next?  Very interesting article.</description>
		<content:encoded><![CDATA[<p>So will there ever be a time when Fame is not enough?  What would be next?  Very interesting article.</p>
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